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BBA / BBA (Hons.) Majoring in Business Psychology

ATLAS BBA (Hons.) in Business Psychology is built for future-ready leaders, who want more than a business degree they want to understand people, drive performance, and shape the human side of business success.
Apply for July 2027 Intake
Duration
3-Year Degree /
4-Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027
The BBA (Hons.) in Business Psychology at ATLAS ISME is built for a new kind of business leader one who understands that people are the driving force behind every successful organization. This interdisciplinary program bridges psychology and business, helping you master the science of human behavior, motivation, and decision-making in corporate, entrepreneurial, and global contexts.

You’ll explore how emotions, cognition, and social dynamics influence leadership, marketing, strategy, and innovation and learn to apply these insights to build stronger teams, brands, and cultures.Through experiential learning, case studies, industry projects, and behavioral labs, you’ll develop the ability to design people-centric strategies, optimize performance, and lead with empathy and evidence-based insight. You’ll graduate ready to shape workplaces where people and businesses thrive together.

Semester 1

Begin your journey into the science of human behavior in business. This semester helps you understand the fundamentals of psychology and decision-making while grounding you in analytical and management thinking.
Introduction to Psychology & Decision Making
Understand how emotions, thoughts, and cognitive biases influence behavior and choices, shaping individual, organizational, and societal decision-making processes in business contexts.
Marketing & Consumer Psychology
Explore what drives consumer decisions, brand attachment, and loyalty, learning how psychology shapes marketing strategies and customer engagement across industries.
Principles of Management
Learn how organizations function by exploring leadership styles, motivation theories, and strategies for fostering collaboration, innovation, and long-term performance.
Excel for Decision Making I
Build analytical thinking through Excel, learning to organize, interpret, and visualize data for data-driven, accurate, and strategic business decisions.
Ancient Indian Philosophy (IKS)
Explore India’s timeless wisdom and philosophical thought that promote ethical leadership, mindfulness, and a balanced approach to organizational and personal growth.
Professional Communication I
Master the art of expressing ideas with confidence, clarity, and professionalism across written, verbal, and visual communication formats.
ATLAS Elective
Allows students to explore an interdisciplinary subject aligned with their academic and professional interests. Encourages applied learning through domain-focused projects and skill-building.
Academic Writing & Critical Thinking
Strengthen analytical reasoning and structured writing by learning to evaluate arguments, synthesize ideas, and communicate insights effectively and persuasively.

Semester 2

Explore how psychology powers communication, creativity, and digital innovation. Learn to bridge human understanding with marketing, AI tools, and modern sustainability thinking.
Business Psychology
Understand how psychological principles apply to business decisions, workplace behavior, and organizational performance in modern corporate environments.
Overview of Digital Marketing
Discover how digital platforms, analytics, and behavioral science combine to create meaningful connections between brands and audiences.
Positive Psychology
Learn evidence-based strategies that enhance well-being, motivation, and resilience for greater personal fulfillment and professional effectiveness.
AI Tools for Business (Canva, Figma, Trello)
Develop digital fluency with modern AI and design tools that enhance creativity, collaboration, and workflow efficiency across industries.
Media Literacy & Critical Thinking
Gain skills to evaluate and interpret media critically, understanding its influence on perceptions, communication, and decision-making.
Environmental Science & Sustainability
Explore sustainable business practices and environmental responsibility through an interdisciplinary lens connecting psychology, ethics, and strategy.
ATLAS Elective
Allows students to explore an interdisciplinary subject aligned with their academic and professional interests. Encourages applied learning through domain-focused projects and skill-building.
Professional Communication II
Enhance persuasive communication, storytelling, and presentation abilities that strengthen leadership presence and professional credibility.

Why Choose BBA (Hons.) Business Psychology at ATLAS?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.
02

Foundation Year: Build Your Base. Discover Your Edge.

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints — gaining hands-on experience through immersive courses, team collaborations, and interactive sessions, all while building core skills in problem-solving, communication, and decision-making.
03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready.
Choose your path and we’ll help you launch it.
05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints — gaining experience through immersive courses, team collaborations, and interactive sessions, all while building core skills in problem-solving, communication, and decision-making.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA (Hons.) Business Psychology is designed to immerse you in the realities of business & tech from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
  • Live Industry
    Projects
    In marketing strategy, market research, and financial analysis
  • Startup Street Collaborations
    Run brand campaigns or develop finance models for real ventures
  • Client Campaign Execution
    Across digital, retail, and
    fintech sectors
  • Field Research, Consumer Surveys
    Hands-on Learning to real world research and data insights
  • Internships & Global Immersions
    With agencies, corporates, and investment firms
  • Industry Projects & Showcases
    Where you pitch to professionals and potential investors

Student Voices: Real Voices from the Program

Hear from our students
  • At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
    Eshan Thackur
    3rd Year
    BBA Student
  • It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
    Mahafrin Deboo
    3rd Year
    BBA student
  • I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
    Ayush Bhatia
    Class of 2023
    BBA student
  • I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
    Diya Chanda
    Class of 2023
    BBA student

Your guide to joining ATLAS BBA

A 4-step admission process
Know more
01
Submit the Application Form
Apply for July 2027 Intake
02
Complete the Business Aptitude Test (BAT)
View a Sample Paper
03
Attend the Collaborative Accelerator
Know More
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • GCSE/IGCSE Examinations of the approved British Examination Bodies, with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with +2 qualification
International Bacalaureate (IB)
IB Diploma Program
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB Diploma Course (i.e. Certificate) Programme‍
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB career Related Study Programmes
  • Students graduating with 02 DP subjects with atleast 01 subject at HL Level and minimum 03 points in each DP subject.
  • Career Related Study (CRS) with at least 03 subjects.
  • IBCP Equivalence for General Strand (Design, Science, B. Sc Finance): International Baccalaureate Career Related Study (IBCP) qualification with core components requirement awarded by International Baccalaureate (IB).
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Fee Structure
Admissions Policy
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Education Loans
ATLAS Scholarships
Your Home Away From Home
Safe, comfortable housing for first-year students with a supportive community.
Student Housing at ISME

Ready to Build a Business Degree
That’s Built for the Real World?

Craft a future-ready degree with your
choice of Majors & Minors
Book a Campus Visit
More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

  • BBA / BBA Hons. (With Majors & Minors)

  • BBA / BBA (Hons.) Majoring in Marketing

  • BBA / BBA (Hons.) Majoring in Finance

  • BBA / BBA (Hons.) Majoring in Business Analytics

  • BBA / BBA (Hons.) Majoring in Digital Branding & Advertising

  • BBA / BBA (Hons.) Majoring in AI & Emerging Technologies

  • BBA / BBA (Hons.) Majoring in Business Psychology

  • BBA / BBA (Hons.) International Accounting and Finance

  • B.Sc Hons. in Finance

  • B.Sc Hons. in Economics & Data Analytics

  • Multidisciplinary Education for a dynamic business world.

  • Entrepreneurial Skills to thrive in any industry.

  • International Exposure for a global perspective.

  • Industry-Focused Education through exclusive masterclasses and industry visits by top professionals.

  • Tech-Integrated Learning to prepare you for a digital-first business environment.

  • Marketing Executive/Manager

  • Startup Founder/Entrepreneur,

  • Financial Analyst

  • Business Analyst

  • Product Manager

  • Credit Analysts

  • Business Development Manager

  • Data Analyst

  • Management Trainee

  • Portfolio Manager

  • Investment Banker etc.

  • Financial Analyst

  • Investment Banker

  • Corporate Finance

  • Wealth Management

  • Risk Management

  • Mutual Fund Analyst

  • Economic Research Analyst

  • Mergers & Acquisitions (M&A) Analyst etc.

  • Industry-endorsed curriculum: Integrating cutting-edge tools and market-relevant skills, it prepares students for the AI-powered economy.

  • Case studies: ATLAS ISME extensively utilises current and complex cases from various industries.

  • Business simulations: Leveraging advanced business simulation tools, we are able to replicate dynamic market environments, allowing students to experience the immediate consequences of their choices in a risk-free setting.

  • Live projects: The program mandates participation in live industry projects and corporate immersions.

  • Credit-bearing ventures

  • Structured curriculum

  • Real-world application

  • Incubation support and mentorship

  1. Inside the classroom learning at ATLAS ISME

  • Case Studies

  • Discussions & Debates

  • Academic Articles

  • Text-Book References

  • Industry Notes

  1. Outside the classroom learning

  • Industry Integration

  • Industry Immersions & Visits

  • Internships

  • CXO Masterclasses

  • Mentorship

  • Live Projects

  • Extra Curriculars Sports Clubs

  • Minimum 50% in Class 12 (ISC/CBSE/ State Boards)

  • IB Diploma/Certificate with 24 points (3 HL + 3 SL subjects)

  • A Levels: Minimum grades A/B/C in 2 subjects

  • Minimum Percentage: A minimum of 60% marks is required in the 10+2 exams.

  • Compulsory Subject: Mathematics is a mandatory subject for the B.Sc. Finance program.

  • Streams Accepted: Candidates from various disciplines (Science, Commerce, Arts) are eligible to apply, as long as they have completed their 10+2 with the required percentage.

  • Recognised Boards: Candidates can apply from various boards including CBSE, ISC, HSC, IBDP, IGCSE (A levels), and others.

  1. Business Aptitude Test (BAT): An online MCQs test that assess your verbal, logical reasoning, quantitative and business communication skills

  2. Personal Interview (PI): An interactive online interview that evaluates your candidature. One can expect questions from your performance in the BAT and Statement of Purpose (SOP), past achievements, perspectives on global affairs etc.

  • Hands-on learning in marketing, design, branding, finance & e-commerce

  • Exposure to real investors, industry mentors & successful founders

  • Opportunity to showcase start up ideas to industry in the heart of India's corporate capital

  • Columbia University School of Professional Studies

  • NYU SPS & Stern NewYork University

  • Pace University – Lubin School of Business

  • Fordham Gabelli School of Business

  • Parsons School of Design | The New School

  • Bloomberg (Fintech & Data Analytics)

  • ICICI Bank (Global Finance)

  • Arcesium (AI in Finance)

  • MRM (Advertising & Branding)

  • Zoo Media (AI in Marketing)

  • Enhanced global perspective and global academic exposure

  • Practical industry exposure (Industry readiness)

  • Cross-cultural communication

  • Certifications from global institutions

  • Entrepreneurial thinking and creativity

  • Improved career and academic outlook

  • Networking with international professionals and students

Still have Questions?
We’re here to help!
isme@atlasuniversity.edu.inBBA | B.Sc : +91 84339 10206MBA : +91 73044 64621Summer School: +91 89767 67157
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