BBA / BBA (Hons.) Majoring in Business Analytics
4-Year (Hons.)
You will learn by solving through real-world datasets, live analytics projects, AI-driven case studies, and industry-led masterclasses. From marketing analytics to financial modelling, each concept is rooted in practical business contexts. By the end of the programme, you will be equipped to convert data into strategy, optimise business performance, and drive innovation across global corporations, consulting firms, or your own entrepreneurial ventures.
MarketingGo beyond the fundamentals of branding and consumer behaviour. The Marketing minor equips you to develop impactful campaigns, understand audience insights and build standout brands in today’s competitive landscape.
FinanceMaster key financial concepts, including investment, valuation, and budgeting, to drive organisational growth. The Finance minor prepares you for careers in corporate finance, banking and investment management.
EntrepreneurshipTransform ideas into action by learning to launch ventures and drive innovation. This minor sharpens your creativity, leadership and problem-solving through real-world projects and collaboration.
EconomicsExplore the economic forces and policies shaping global businesses and markets. Learn how economic analysis informs decision-making and drives innovation through public policy
AI & Emerging TechnologiesUnderstand how AI, machine learning and emerging technologies are reshaping industries and driving innovation, efficiency and growth.
Digital Branding & AdvertisingMaster digital marketing strategies, create compelling brand identities, and design effective campaigns to engage and grow online audiences.
Business PsychologyExplore how psychological principles influence workplace behaviour, leadership, decision-making and team dynamics to optimise performance and culture
Semester 1
Principles of Management
Marketing Management & Consumer Behaviour
Behavioural Psychology
AI Tools & Excel for Decision Making
Entrepreneurship Fundamentals
Basics of Finance / Design Thinking for Business
ATLAS Elective
Semester 2
New-Age Business Models
Digital Marketing 101
Communication Psychology
Economics
Financial Statement Analysis / Systems Thinking for Innovation
Statistics for Business / Creative Thinking & Problem Solving
ATLAS Elective
Why Choose BBA / BBA (Hons.) at ATLAS ISME?
Future-Ready Curriculum
Learn from Industry,
Not Just Academia
Foundation Year: Build Your Base. Discover Your Edge.
Global Is Built In
Built For Outcomes
Practice > Theory
Where concepts meet execution,
in and beyond the classroom.
Live Industry
ProjectsIn marketing strategy, market research, and financial analysis
Startup Street CollaborationsRun brand campaigns or develop finance models for real ventures
Client Campaign ExecutionAcross digital, retail, and
fintech sectors
Field Research, Consumer SurveysHands-on Learning to real world research and data insights
Internships & Global ImmersionsWith agencies, corporates, and investment firms
Industry Projects & ShowcasesWhere you pitch to professionals and potential investors
Student Voices: Real Voices from the Program
- At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur3rd Year
BBA Student
- It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.Mahafrin Deboo3rd Year
BBA student - I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.Ayush BhatiaClass of 2023
BBA student - I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISMEDiya ChandaClass of 2023
BBA student
Your guide to joining ATLAS BBA
- Minimum 50% overall in Class XII
- GCSE/IGCSE Examinations of the approved British Examination Bodies, with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with +2 qualification
IB Diploma Program
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
- Students graduating with 02 DP subjects with atleast 01 subject at HL Level and minimum 03 points in each DP subject.
- Career Related Study (CRS) with at least 03 subjects.
- IBCP Equivalence for General Strand (Design, Science, B. Sc Finance): International Baccalaureate Career Related Study (IBCP) qualification with core components requirement awarded by International Baccalaureate (IB).
Ready to Build a Business Degree
That’s Built for the Real World?
Questions? We can read your mind
The BBA / BBA (Hons.) in Business Analytics at ATLAS ISME is designed for aspiring data strategists who can transform complex information into actionable business intelligence. The program builds a strong foundation in data analytics, visualisation and business decision sciences, delivered through real-world datasets, live projects, AI-driven case studies and industry masterclasses.
The website does not specify package figures. However, graduates are placed across high-growth roles in data analytics, consulting, fintech and marketing analytics, sectors known for strong starting salaries in India's corporate landscape, especially from a campus located in Mumbai's BKC.
Key subjects include Statistics for Business, Data Visualisation & Reporting with Power BI, Analytics Using Jamovi & R Programming, Financial Analytics with Excel & R, Marketing & Retail Analytics, Social Media & Web Analytics, HR Analytics & Workforce Insights, Advanced Predictive Analytics & Business Modelling, Customer & Market Intelligence and an Industry Analytics Lab.
Yes. It's one of the most future-relevant business degrees available today. At ATLAS ISME, the program combines business fundamentals with data tools and AI-driven applications, preparing students for roles that are in high demand across virtually every industry.
Yes, but it's applied rather than purely theoretical. The curriculum includes Statistics for Business, Quantitative Methods, Financial Analytics and Predictive Modelling. The focus is on using data to solve real business problems, not advanced pure mathematics. The eligibility requires only 50% in Class XII in any stream. Maths is not mandatory for admission.
Based on the ATLAS ISME curriculum and program focus, the top three skills are: data analysis and statistical thinking, data visualisation and reporting (translating insights into decisions) and strategic business modelling (connecting data to business outcomes). The program specifically trains students in all three through live projects and tool-based learning.
Graduates can pursue roles such as Business / Data Analyst, Product / Data Insights Analyst, Marketing / CRM Analyst, Financial / Revenue Analyst, Supply Chain / Demand Analyst, People / HR Analyst and Analytics Consultant, across corporates, consulting firms, startups and their own ventures.
No prior coding knowledge is required for admission. The curriculum introduces coding through practical subjects like R Programming for Business and Python / R Programming as electives, taught from scratch with a business application focus. The emphasis is always on using code as a tool, not becoming a developer.
Students learn Power BI, Tableau, R Programming, Jamovi, Excel (advanced and financial), Python / R (as electives), SPSS and AI-enabled MarTech & AdTech tools. These are all industry-standard platforms actively used by analysts across sectors.
Yes. The eligibility for the BBA in Business Analytics at ATLAS ISME requires a minimum 50% in Class XII in any stream, Commerce, Science or Arts are all accepted. No specific subject background is required to apply.
