BBA / BBA (Hons.) Majoring in Digital Branding & Advertising
Duration
3-Year Degree /
4-Year (Hons.)
4-Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027
The BBA / BBA (Hons.) in Digital Branding & Advertising at ATLAS ISME is designed to develop innovative, strategic and data-driven marketers who can lead the digital landscape and drive brand growth in a fast-evolving market. The program offers a strong foundation in digital marketing, consumer behaviour, social media strategies, content management and performance marketing.
Learning is immersive and practical, with live projects, marketing labs, industry simulations and masterclasses from experts. Students will explore every aspect of digital branding, including content creation, community management, data analytics and AI-driven advertising strategies. By the end of the program, you will be equipped to design impactful digital campaigns, manage brand presence across digital platforms and utilise cutting-edge tools to drive marketing success. Whether working with startups, established brands or launching your own venture, you will gain the skills to shape compelling digital brands and lead effective advertising strategies.
Learning is immersive and practical, with live projects, marketing labs, industry simulations and masterclasses from experts. Students will explore every aspect of digital branding, including content creation, community management, data analytics and AI-driven advertising strategies. By the end of the program, you will be equipped to design impactful digital campaigns, manage brand presence across digital platforms and utilise cutting-edge tools to drive marketing success. Whether working with startups, established brands or launching your own venture, you will gain the skills to shape compelling digital brands and lead effective advertising strategies.
Minor Track (Choose one)
MarketingGo beyond the fundamentals of branding and consumer behaviour. The Marketing minor equips you to develop impactful campaigns, understand audience insights and build standout brands in today’s competitive landscape.
FinanceMaster key financial concepts, including investment, valuation, and budgeting, to drive organisational growth. The Finance minor prepares you for careers in corporate finance, banking and investment management.
EntrepreneurshipTransform ideas into action by learning to launch ventures and drive innovation. This minor sharpens your creativity, leadership and problem-solving through real-world projects and collaboration.
EconomicsExplore the economic forces and policies shaping global businesses and markets. Learn how economic analysis informs decision-making and drives innovation through public policy.
AI & Emerging TechnologiesUnderstand how AI, machine learning and emerging technologies are reshaping industries and driving innovation, efficiency and growth.
Business AnalyticsHarness data to drive smarter business decisions. Learn to analyse trends, visualise information and use quantitative tools to impact marketing, finance, and strategy with data-driven insights.
Business PsychologyExplore how psychological principles influence workplace behaviour, leadership, decision-making and team dynamics to optimise performance and culture.
Review Your Curriculum
Semester 1
This course set covers core management, marketing, finance, and entrepreneurship, integrating AI, Excel and design thinking, with insights into consumer behaviour and Indian psychology for effective decision-making.
Principles of Management
Learn the core management functions of planning, organising, leading and controlling to effectively manage teams and organisations.
Marketing Management & Consumer Behaviour
Understand key marketing strategies and how consumer psychology influences purchasing decisions to create impactful campaigns.
Behavioural Psychology
Explore behavioural patterns, cultural influences and psychological principles that shape individual and collective decision-making.
AI Tools & Excel for Decision Making
Build practical spreadsheet and AI-based skills to analyse data, create models and generate meaningful insights.
Entrepreneurship Fundamentals
Gain insights into starting and managing ventures, develop strong business models and build an entrepreneurial mindset.
Basics of Finance / Design Thinking for Business
Understand essential financial concepts for business decisions, or use design thinking to innovate and creatively solve business challenges.
ATLAS Elective
Expands learning with interdisciplinary exposure that supports analytical and managerial growth. Select from 50+ Electives.
Semester 2
This set covers digital marketing, finance, innovation, economics, communication and India’s constitutional framework for navigating modern business effectively.
New-Age Business Models
Explore how digital transformation, sustainability and innovation are reshaping traditional business frameworks for the future economy.
Digital Marketing 101
Learn strategies to build and grow brands online using SEO, social media, analytics and content-driven marketing.
Communication Psychology
Develop strong verbal and written communication skills to effectively express ideas and collaborate in professional settings.
Economics
Gain a foundational understanding of market dynamics, economic policies and their impact on global and local business environments.
Financial Statement Analysis / Systems Thinking for Innovation
Learn to interpret financial data for strategic decision-making or use systems thinking to create innovative and connected business solutions.
Statistics for Business / Creative Thinking & Problem Solving
Master data interpretation for business insights or strengthen creative reasoning to tackle complex challenges with innovative solutions.
ATLAS Elective
Gain real-world experience by applying classroom concepts in a professional setting. Build skills, confidence and industry exposure. Select from 50+ Electives.
Why Choose BBA / BBA (Hons.) at ATLAS ISME?
Future-Ready Curriculum
These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01
Learn from Industry,
Not Just Academia
Courses led by CXOs, founders, investors, and global professionals.
02
Foundation Year: Build Your Base. Discover Your Edge.
In your first year, you’ll gain a holistic view of business across marketing, finance, entrepreneurship, and strategy building critical thinking and leadership skills.
03
Global Is Built In
Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04
Built For Outcomes
Internship-ready. Startup-ready. Grad school-ready. Choose your path and we’ll help you launch it.
05
Practice > Theory
From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints gaining experience through immersive courses and interactive sessions, all while building skills in problem-solving, communication, and decision-making.
06
Where concepts meet execution,
in and beyond the classroom.
The BBA / BBA Hons are designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Live Industry
ProjectsIn marketing strategy, market research, and financial analysis
Startup Street CollaborationsRun brand campaigns or develop finance models for real ventures
Client Campaign ExecutionAcross digital, retail, and
fintech sectors
Field Research, Consumer SurveysHands-on Learning to real world research and data insights
Internships & Global ImmersionsWith agencies, corporates, and investment firms
Industry Projects & ShowcasesWhere you pitch to professionals and potential investors
Student Voices: Real Voices from the Program
Hear from our students
- At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur3rd Year
BBA Student
- It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.Mahafrin Deboo3rd Year
BBA student - I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.Ayush BhatiaClass of 2023
BBA student - I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISMEDiya ChandaClass of 2023
BBA student
Your guide to joining ATLAS BBA
A 4-step admission process
Know more
Eligibility
Indian Boards (ISC / CBSE / State Boards)
- Minimum 50% overall in Class XII
A-Levels (UK)
- GCSE/IGCSE Examinations of the approved British Examination Bodies, with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with +2 qualification
International Bacalaureate (IB)
IB Diploma Program
IB Diploma Program
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB Diploma Course (i.e. Certificate) Programme
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB career Related Study Programmes
- Students graduating with 02 DP subjects with atleast 01 subject at HL Level and minimum 03 points in each DP subject.
- Career Related Study (CRS) with at least 03 subjects.
- IBCP Equivalence for General Strand (Design, Science, B. Sc Finance): International Baccalaureate Career Related Study (IBCP) qualification with core components requirement awarded by International Baccalaureate (IB).
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Your Home Away From Home
Safe, comfortable housing for first-year students with a supportive community.
Ready to Build a Business Degree
That’s Built for the Real World?
More questions?
Let our AI Assistant answer your queries
Questions? We can read your mind
The BBA (Hons) in Digital Branding & Advertising is a 4-year undergraduate program focused on building skills in digital marketing, branding and communication. The program helps students understand how brands operate in a digital-first environment, with exposure to marketing strategy, content, media and emerging digital platforms.
Yes, the program includes live projects and industry internships. Our strong emphasis on experiential learning and real-world projects shapes students into career-ready professionals for the competitive business world.
Graduates from the BBA program can pursue multiple roles. Roles that they can pursue are:
Digital marketing executive
Brand strategist
Social media manager
Content creator or copywriter
Media planner
Influencer marketing and campaign roles
Career paths may vary based on individual interests and experience.
Yes, this program offers international exposure, too. The industry-endorsed curriculum and masterclass held by industry stalwarts ensure students gain a 360-degree learning experience.
We at ATLAS ISME ensure that students are prepared to navigate the complexities of the digital world. Students benefit from a mix of industry exposure and global learning opportunities, which may include:
Industry projects and expert-led sessions
Exposure to real-world brand and marketing scenarios
Opportunities for international immersions or short-term global programs
These experiences enhance practical learning and industry readiness.
The admission process for BBA in Digital Branding & Advertising includes getting above 50% in State Boards, CBSE or ISC schools. Along with that, there is a selection process that includes an online aptitude test and a personal interview.
