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BBA / BBA (Hons.) in Artificial Intelligence & Emerging Technologies

ATLAS BBA (Hons.) in AI & Emerging Technologies is built for tech futurists, innovation leaders, and problem-solvers who want more than a business degree, they want to shape what’s next.
Apply for July 2027 Intake
Duration
3-Year Degree /
4-Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027
The BBA (Hons.) in Artificial Intelligence & Emerging Technologies at ATLAS ISME is built for a new kind of business leader— one who speaks the language of data, innovation, and machine intelligence.

This interdisciplinary program blends business fundamentals with deepexposure to AI, machine learning, and breakthrough technologies like blockchain, IoT, robotics, and quantum computing. You’ll not only learn how these technologies work — you’ll learn how to build businesses, solutions, and strategies around them.

Through a mix of simulations, real-world applications, startup collaborations, and product labs, you’ll graduate with the ability to lead digital transformation, launch AI-driven ventures, and build competitive advantage through tech.

Semester 1

Build a strong foundation in business and technology. This semester blends managerial principles with emerging tech and critical reasoning to shape innovative, future-ready professionals.
Principles of Management
Introduces key theories and practices in management, covering planning, leadership, organizational structures, and decision-making. Builds foundational understanding of how organizations operate and perform.
Introduction to Emerging Technologies
Explores disruptive technologies like AI, blockchain, IoT, and cloud computing. Students analyze their impact on businesses, industries, and society through innovation-driven use cases.
Generative AI Tools and Excel for Decision Making
Covers practical use of generative AI and spreadsheet tools to support analysis, automation, and managerial decision-making. Focuses on applied, tool-based problem solving.
Art of Business Communication
Develops professional communication skills for business contexts, including writing, presenting, and interpersonal messaging. Emphasizes clarity, structure, and persuasive communication.
Indian Behavioral Psychology
Examines psychological concepts rooted in Indian knowledge traditions, focusing on motivation, decision-making, and cultural perspectives on human behavior.
Introduction to Logical Reasoning and Problem Solving
Builds critical thinking skills through structured reasoning, analytical exercises, and problem-solving frameworks essential for academic and workplace tasks.
ATLAS Elective
Provides flexibility for students to pursue specialized areas of interest aligned with modern industry needs and emerging skill demands.

Semester 2

Deepen your understanding of digital business, finance, and communication. This semester combines technology-driven learning with ethical and sustainable business principles for a globally competitive foundation.
Digital Business Applications
Focuses on evaluating corporate financial statements to assess performance, profitability, and risk. Students learn analytical techniques used in business and investment decision-making.
Financial Accounting fo AI-Driven Business
Explores modern marketing strategies enhanced by AI tools, automation, and data-driven targeting. Emphasizes how technology reshapes consumer engagement and brand strategy.
AI-Enabled Marketing Strategies
Explore how artificial intelligence personalizes campaigns, predicts trends, and drives data-based marketing decisions for impactful customer engagement.
Business Technology Primer (IoT + Blockchain)
Gain foundational knowledge of IoT and blockchain technologies that are transforming supply chains, data management, and digital business models.
Business Communication
Strengthen professional writing and presentation skills for virtual teams, integrating clarity, empathy, and persuasive storytelling.
Indian Constitution
Covers constitutional framework, governance, and rights, contextualized to ethical technology practices and responsibilities of businesses in an AI-empowered society.
ATLAS Elective
Provides flexibility for students to pursue specialized areas of interest aligned with modern industry needs and emerging skill demands.

Why Choose BBA (Hons.) Artificial Intelligence and Emerging Technology at ATLAS?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.
02

Foundation Year: Build Your Base. Discover Your Edge.

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints — gaining hands-on experience through immersive courses, team collaborations, and interactive sessions, all while building core skills in problem-solving, communication, and decision-making.
03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready.
Choose your path and we’ll help you launch it.
05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints — gaining experience through immersive courses, team collaborations, and interactive sessions, all while building core skills in problem-solving, communication, and decision-making.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA (Hons.) Artifical Intelligence & Emerging Technologies is designed to immerse you in the realities of business & tech from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
  • Live Industry
    Projects
    In marketing strategy, market research, and financial analysis
  • Startup Street Collaborations
    Run brand campaigns or develop finance models for real ventures
  • Client Campaign Execution
    Across digital, retail, and
    fintech sectors
  • Field Research, Consumer Surveys
    Analyze markets, map consumer behaviour, and uncover insights
  • Internships & Global Immersions
    With agencies, corporates, and investment firms
  • Industry Projects & Showcases
    Where you pitch to professionals and potential investors

Student Voices: Real Voices from the Program

Hear from our students
  • At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
    Eshan Thackur
    3rd Year
    BBA Student
  • It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
    Mahafrin Deboo
    3rd Year
    BBA student
  • I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
    Ayush Bhatia
    Class of 2023
    BBA student
  • I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
    Diya Chanda
    Class of 2023
    BBA student

Your guide to joining ATLAS BBA

A 4-step admission process
Know more
01
Submit the Application Form
Apply for July 2027 Intake
02
Complete the Business Aptitude Test (BAT)
View a Sample Paper
03
Attend the Collaborative Accelerator
Know More
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • GCSE/IGCSE Examinations of the approved British Examination Bodies, with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with +2 qualification
International Bacalaureate (IB)
IB Diploma Program
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB Diploma Course (i.e. Certificate) Programme‍
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB career Related Study Programmes
  • Students graduating with 02 DP subjects with atleast 01 subject at HL Level and minimum 03 points in each DP subject.
  • Career Related Study (CRS) with at least 03 subjects.
  • IBCP Equivalence for General Strand (Design, Science, B. Sc Finance): International Baccalaureate Career Related Study (IBCP) qualification with core components requirement awarded by International Baccalaureate (IB).
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Fee Structure
Admissions Policy
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Education Loans
ATLAS Scholarships
Your Home Away From Home
Safe, comfortable housing for first-year students with a supportive community.
Student Housing at ISME

Ready to Build a Business Degree
That’s Built for the Real World?

Craft a future-ready degree with your
choice of Majors & Minors
Book a Campus Visit
More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

  • BBA / BBA Hons. (With Majors & Minors)

  • BBA / BBA (Hons.) Majoring in Marketing

  • BBA / BBA (Hons.) Majoring in Finance

  • BBA / BBA (Hons.) Majoring in Business Analytics

  • BBA / BBA (Hons.) Majoring in Digital Branding & Advertising

  • BBA / BBA (Hons.) Majoring in AI & Emerging Technologies

  • BBA / BBA (Hons.) Majoring in Business Psychology

  • BBA / BBA (Hons.) International Accounting and Finance

  • B.Sc Hons. in Finance

  • B.Sc Hons. in Economics & Data Analytics

  • Multidisciplinary Education for a dynamic business world.

  • Entrepreneurial Skills to thrive in any industry.

  • International Exposure for a global perspective.

  • Industry-Focused Education through exclusive masterclasses and industry visits by top professionals.

  • Tech-Integrated Learning to prepare you for a digital-first business environment.

  • Marketing Executive/Manager

  • Startup Founder/Entrepreneur,

  • Financial Analyst

  • Business Analyst

  • Product Manager

  • Credit Analysts

  • Business Development Manager

  • Data Analyst

  • Management Trainee

  • Portfolio Manager

  • Investment Banker etc.

  • Financial Analyst

  • Investment Banker

  • Corporate Finance

  • Wealth Management

  • Risk Management

  • Mutual Fund Analyst

  • Economic Research Analyst

  • Mergers & Acquisitions (M&A) Analyst etc.

  • Industry-endorsed curriculum: Integrating cutting-edge tools and market-relevant skills, it prepares students for the AI-powered economy.

  • Case studies: ATLAS ISME extensively utilises current and complex cases from various industries.

  • Business simulations: Leveraging advanced business simulation tools, we are able to replicate dynamic market environments, allowing students to experience the immediate consequences of their choices in a risk-free setting.

  • Live projects: The program mandates participation in live industry projects and corporate immersions.

  • Credit-bearing ventures

  • Structured curriculum

  • Real-world application

  • Incubation support and mentorship

  1. Inside the classroom learning at ATLAS ISME

  • Case Studies

  • Discussions & Debates

  • Academic Articles

  • Text-Book References

  • Industry Notes

  1. Outside the classroom learning

  • Industry Integration

  • Industry Immersions & Visits

  • Internships

  • CXO Masterclasses

  • Mentorship

  • Live Projects

  • Extra Curriculars Sports Clubs

  • Minimum 50% in Class 12 (ISC/CBSE/ State Boards)

  • IB Diploma/Certificate with 24 points (3 HL + 3 SL subjects)

  • A Levels: Minimum grades A/B/C in 2 subjects

  • Minimum Percentage: A minimum of 60% marks is required in the 10+2 exams.

  • Compulsory Subject: Mathematics is a mandatory subject for the B.Sc. Finance program.

  • Streams Accepted: Candidates from various disciplines (Science, Commerce, Arts) are eligible to apply, as long as they have completed their 10+2 with the required percentage.

  • Recognised Boards: Candidates can apply from various boards including CBSE, ISC, HSC, IBDP, IGCSE (A levels), and others.

  1. Business Aptitude Test (BAT): An online MCQs test that assess your verbal, logical reasoning, quantitative and business communication skills

  2. Personal Interview (PI): An interactive online interview that evaluates your candidature. One can expect questions from your performance in the BAT and Statement of Purpose (SOP), past achievements, perspectives on global affairs etc.

  • Hands-on learning in marketing, design, branding, finance & e-commerce

  • Exposure to real investors, industry mentors & successful founders

  • Opportunity to showcase start up ideas to industry in the heart of India's corporate capital

  • Columbia University School of Professional Studies

  • NYU SPS & Stern NewYork University

  • Pace University – Lubin School of Business

  • Fordham Gabelli School of Business

  • Parsons School of Design | The New School

  • Bloomberg (Fintech & Data Analytics)

  • ICICI Bank (Global Finance)

  • Arcesium (AI in Finance)

  • MRM (Advertising & Branding)

  • Zoo Media (AI in Marketing)

  • Enhanced global perspective and global academic exposure

  • Practical industry exposure (Industry readiness)

  • Cross-cultural communication

  • Certifications from global institutions

  • Entrepreneurial thinking and creativity

  • Improved career and academic outlook

  • Networking with international professionals and students

Still have Questions?
We’re here to help!
isme@atlasuniversity.edu.inBBA | B.Sc : +91 84339 10206MBA : +91 73044 64621Summer School: +91 89767 67157
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