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BBA / BBA (Hons.) Digital
Branding & Advertising

For tomorrow’s marketers, creatives, and digital leaders who want to launch campaigns, build brands, and lead in a fast-moving, content-first world.
Apply forJuly 2027 Intake
Duration
3 Year Degree /
4 Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027
The BBA (Hons.) in Digital Branding & Advertising at ATLAS ISME is built for the next generation of brand storytellers, creative strategists, and digital disruptors. Whether you’re dreaming ofbuilding iconic brands, running viral campaigns, or shaping consumer culture — this program gives you the platform to make it real.

You’ll learn how to blend creativity withdata, strategy with storytelling, and insight with innovation. From social media strategy to digital ad campaigns, content creation to brand identity design — every module is taught in the context of the real-world marketing ecosystem.

Led byindustry mentors, advertising veterans, and digital creators, you’ll graduate with the tools, experience, and portfolio to thrive in agencies, brands, platforms — or your own startup.

Semester 1

This semester builds digital branding foundations through creativity, marketing analytics, and leadership-driven, effective communication skills.
Applied Marketing in the Digital World
Introduces digital-first marketing strategies using online consumer journeys and real-time data to drive brand growth.
Principles of Management
Builds foundational leadership and organizational skills through planning, decision-making, and people management practices.
The Art of Business Communication
Enhances verbal and written communication for professional influence, clarity, and structured business messaging.
Atlas Elective
Provides interdisciplinary learning opportunities, integrating analytical thinking with diverse management domains.
Visual Thinking & Digital Creativity
Develop creative problem-solving through visuals. Apply digital tools to express ideas and innovation.
AI Tools for Branding
Applies artificial intelligence to automate brand analysis, personalization, content optimization, and audience insights.
IKS (Indian Behavioural Psychology)
Explores behavioral patterns shaped by Indian cultural values to inform brand positioning and customer engagement.

Semester 2

Students advance core marketing and communication strategy while building analytical and cultural literacy for brand decision-making.
Digital Marketing Fundamentals
Covers core digital channels, metrics, and integrated online strategies for customer acquisition and brand visibility.
Advertising: Evolution & Transformation
Traces the shift from traditional media to tech-driven, immersive brand storytelling in the digital age.
Semiotics in Communication
Explores symbols, cultural meanings, and visual cues that shape how audiences interpret brand messages.
Excel for Decision Making
Strengthens business logic and data manipulation to support analytical decision-making in marketing tasks.
Indian Constitution
Introduces legal structures and governance concepts influencing ethical business and media practices in India.
Objects as History — Compulsory MOOC
Examines cultural narratives and brand heritage through objects, linking consumer behavior with historical context.
ATLAS Elective
Expands multidisciplinary learning through personalized course selection aligned to student interests.

Why Choose BBA (Hons.) Digital
Branding & Advertising?

Future-Ready Curriculum

Study industry-relevant subjects and develop key skills in business and branding, ensuring you’re prepared for tomorrow’s fast-changing digital world.
01

Learn from Industry,
Not Just Academia

Learn directly from CXOs, entrepreneurs, and global experts who deliver practical knowledge and real-world insights beyond textbook theory.
02

Foundation Year: Build Your Base. Discover Your Edge.

Gain hands-on experience through live projects, simulations, and brand sprints while sharpening problem-solving, communication, and decision-making skills.
03

Global Is Built In

Gain global perspective with international immersions, faculty masterclasses, and progression pathways designed for ambitious, world-ready learners.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready.
Choose your path and we’ll help you launch it.
05

Practice > Theory

Engage with live projects, business simulations, brand sprints, and interactive sessions, building critical skills through immersive, practical learning.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA (Hons.) Digital Branding & Advertising are designed to immerse you in the realities of branding and advertising from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
  • Live Industry
    Projects
    In marketing strategy, market research, and financial analysis
  • Startup Street Collaborations
    Run brand campaigns or develop finance models for real ventures
  • Client Campaign Execution
    Across digital, retail, and
    fintech sectors
  • Field Research, Consumer Surveys
    Analyze markets, map consumer behaviour, and uncover insights
  • Internships & Global Immersions
    With agencies, corporates, and investment firms
  • Industry Projects & Showcases
    Where you pitch to professionals and potential investors

Student Voices: Real Voices from the Program

Hear from our students
  • At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
    Eshan Thackur
    3rd Year
    BBA Student
  • It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
    Mahafrin Deboo
    3rd Year
    BBA student
  • I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
    Ayush Bhatia
    Class of 2023
    BBA student
  • I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
    Diya Chanda
    Class of 2023
    BBA student

Your guide to joining ATLAS BBA

A 3-step admission process
Know more
01
Submit the Application Form
Apply for July 2027 Intake
02
Complete the Business Aptitude Test (BAT)
View a Sample Paper
03
Attend the Collaborative Accelerator
Know More
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • GCSE/IGCSE Examinations of the approved British Examination Bodies, with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with +2 qualification
International Bacalaureate (IB)
IB Diploma Program
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB Diploma Course (i.e. Certificate) Programme‍
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB career Related Study Programmes
  • Students graduating with 02 DP subjects with atleast 01 subject at HL Level and minimum 03 points in each DP subject.
  • Career Related Study (CRS) with at least 03 subjects.
  • IBCP Equivalence for General Strand (Design, Science, B. Sc Finance): International Baccalaureate Career Related Study (IBCP) qualification with core components requirement awarded by International Baccalaureate (IB).
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Fee Structure
Admissions Policy
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Education Loans
ATLAS Scholarships
Your Home Away From Home
Safe, comfortable housing for first-year students with a supportive community.
Student Housing at ISME

Ready to Build a Business Degree
That’s Built for the Real World?

Book a Campus Visit
More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

  • BBA / BBA Hons. (With Majors & Minors)

  • BBA / BBA (Hons.) Majoring in Marketing

  • BBA / BBA (Hons.) Majoring in Finance

  • BBA / BBA (Hons.) Majoring in Business Analytics

  • BBA / BBA (Hons.) Majoring in Digital Branding & Advertising

  • BBA / BBA (Hons.) Majoring in AI & Emerging Technologies

  • BBA / BBA (Hons.) Majoring in Business Psychology

  • BBA / BBA (Hons.) International Accounting and Finance

  • B.Sc Hons. in Finance

  • B.Sc Hons. in Economics & Data Analytics

  • Multidisciplinary Education for a dynamic business world.

  • Entrepreneurial Skills to thrive in any industry.

  • International Exposure for a global perspective.

  • Industry-Focused Education through exclusive masterclasses and industry visits by top professionals.

  • Tech-Integrated Learning to prepare you for a digital-first business environment.

  • Marketing Executive/Manager

  • Startup Founder/Entrepreneur,

  • Financial Analyst

  • Business Analyst

  • Product Manager

  • Credit Analysts

  • Business Development Manager

  • Data Analyst

  • Management Trainee

  • Portfolio Manager

  • Investment Banker etc.

  • Financial Analyst

  • Investment Banker

  • Corporate Finance

  • Wealth Management

  • Risk Management

  • Mutual Fund Analyst

  • Economic Research Analyst

  • Mergers & Acquisitions (M&A) Analyst etc.

  • Industry-endorsed curriculum: Integrating cutting-edge tools and market-relevant skills, it prepares students for the AI-powered economy.

  • Case studies: ATLAS ISME extensively utilises current and complex cases from various industries.

  • Business simulations: Leveraging advanced business simulation tools, we are able to replicate dynamic market environments, allowing students to experience the immediate consequences of their choices in a risk-free setting.

  • Live projects: The program mandates participation in live industry projects and corporate immersions.

  • Credit-bearing ventures

  • Structured curriculum

  • Real-world application

  • Incubation support and mentorship

  1. Inside the classroom learning at ATLAS ISME

  • Case Studies

  • Discussions & Debates

  • Academic Articles

  • Text-Book References

  • Industry Notes

  1. Outside the classroom learning

  • Industry Integration

  • Industry Immersions & Visits

  • Internships

  • CXO Masterclasses

  • Mentorship

  • Live Projects

  • Extra Curriculars Sports Clubs

  • Minimum 50% in Class 12 (ISC/CBSE/ State Boards)

  • IB Diploma/Certificate with 24 points (3 HL + 3 SL subjects)

  • A Levels: Minimum grades A/B/C in 2 subjects

  • Minimum Percentage: A minimum of 60% marks is required in the 10+2 exams.

  • Compulsory Subject: Mathematics is a mandatory subject for the B.Sc. Finance program.

  • Streams Accepted: Candidates from various disciplines (Science, Commerce, Arts) are eligible to apply, as long as they have completed their 10+2 with the required percentage.

  • Recognised Boards: Candidates can apply from various boards including CBSE, ISC, HSC, IBDP, IGCSE (A levels), and others.

  1. Business Aptitude Test (BAT): An online MCQs test that assess your verbal, logical reasoning, quantitative and business communication skills

  2. Personal Interview (PI): An interactive online interview that evaluates your candidature. One can expect questions from your performance in the BAT and Statement of Purpose (SOP), past achievements, perspectives on global affairs etc.

  • Hands-on learning in marketing, design, branding, finance & e-commerce

  • Exposure to real investors, industry mentors & successful founders

  • Opportunity to showcase start up ideas to industry in the heart of India's corporate capital

  • Columbia University School of Professional Studies

  • NYU SPS & Stern NewYork University

  • Pace University – Lubin School of Business

  • Fordham Gabelli School of Business

  • Parsons School of Design | The New School

  • Bloomberg (Fintech & Data Analytics)

  • ICICI Bank (Global Finance)

  • Arcesium (AI in Finance)

  • MRM (Advertising & Branding)

  • Zoo Media (AI in Marketing)

  • Enhanced global perspective and global academic exposure

  • Practical industry exposure (Industry readiness)

  • Cross-cultural communication

  • Certifications from global institutions

  • Entrepreneurial thinking and creativity

  • Improved career and academic outlook

  • Networking with international professionals and students

Still have Questions?
We’re here to help!
isme@atlasuniversity.edu.inBBA | B.Sc : +91 84339 10206MBA : +91 73044 64621Summer School: +91 89767 67157
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