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BBA (Hons.) Majoring in Marketing/Finance
/Business Analytics

ATLAS BBA (Hons.) is built for future founders, brand leaders, and finance pros who want more than just a degree — they want an edge.
Apply for July 2027 Intake
Duration
3-Year Degree /
4-Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027

Design your degree in 2 steps

Your future is not one-size-fits-all — so why should your degree be? At ATLAS ISME, design a business education that's as dynamic as the world you're entering.
1
Major Track (Choose One)
The BBA (Hons.) in Marketing at ATLAS ISME is designed to nurture creative, strategic, and data-savvy marketers who can shape brands and drive growth in a dynamic global marketplace. The program builds strong foundations in consumer psychology, digital strategy, brand management, and marketing analytics.

Learning is immersive — through live projects, brand simulations, marketing labs, and masterclasses with industry leaders. Each concept, from consumer insight to digital transformation, is explored through real business challenges. By the end of the program, you’ll be equipped to craft compelling campaigns, lead market strategies, and build brands that inspire— across industries, startups, or your own entrepreneurial journey.
2
Minor Track (Choose one)
3
Review Your Curriculum
Major
Marketing
Minor
Finance
Choose
Again

Semester 1

This course set covers core management, marketing, finance, and entrepreneurship, integrating AI, Excel, and design thinking, with insights into consumer behavior and Indian psychology for effective decision-making.
Principles of Management
Explore foundational management concepts, including planning, organizing, leading, and controlling, to effectively run organizations.
Marketing Management & Consumer Behaviour
Understand marketing strategies and how consumer psychology drives purchasing decisions to create impactful campaigns.
Basics of Finance / Design Thinking for Businesses
Learn essential financial principles for business decisions, or apply design thinking to innovate and solve business challenges creatively.
Entrepreneurship Fundamentals
Gain insights into starting and managing ventures, developing business models, and fostering an entrepreneurial mindset.
Indian Behavioural Psychology
Study behavioral patterns, cultural influences, and psychological principles shaping individual and collective decision-making in India.
Excel for Decision Making
Develops spreadsheet-based analytical skills for data processing, modelling, and insight generation.
ATLAS Elective
Expands learning with interdisciplinary exposure that supports analytical and managerial growth.

Semester 2

This set covers digital marketing, finance, innovation, economics, communication, and India’s constitutional framework for navigating modern business effectively.
New-age Business Models
Explore how digital transformation, sustainability, and innovation are reshaping traditional business frameworks for the future economy.
Digital Marketing
Learn strategies to build and grow brands online using SEO, social media, analytics, and content-driven marketing.
Financial Statement Analysis / Systems Thinking for Innovation
Understand how to interpret financial data for strategic decision-making, or apply systems thinking to design innovative, interconnected business solutions.
Economics
Gain a foundational understanding of market dynamics, economic policies, and their impact on global and local business environments.
Business Communication
Develop strong verbal and written communication skills to effectively express ideas and collaborate in professional settings.
Statistics for Business / Creative Thinking & Problem Solving
Master data interpretation for business insights, or strengthen creative reasoning to tackle complex challenges with innovative solutions.
ATLAS Elective / Social Project
Gain real-world experience by applying classroom concepts in a professional setting. Build skills, confidence, and industry exposure.
Orientation of Indian Constitution
Understand the key principles, rights, and governance structures shaping India’s constitutional and civic framework.

Why Choose BBA (Hons.) Majoring in Marketing/Finance/Business Analytics at ATLAS?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.
02

Foundation Year: Build Your Base. Discover Your Edge.

In your first year, you’ll gain a holistic view of business across marketing, finance, entrepreneurship, and strategy building critical thinking and leadership skills.
03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready. Choose your path and we’ll help you launch it.
05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints gaining experience through immersive courses and interactive sessions, all while building skills in problem-solving, communication, and decision-making.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA (Hons.) Majoring in Marketing/Finance/Business Analytics are designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
  • Live Industry
    Projects
    In marketing strategy, market research, and financial analysis
  • Startup Street Collaborations
    Run brand campaigns or develop finance models for real ventures
  • Client Campaign Execution
    Across digital, retail, and
    fintech sectors
  • Field Research, Consumer Surveys
    Hands-on Learning to real world research and data insights
  • Internships & Global Immersions
    With agencies, corporates, and investment firms
  • Industry Projects & Showcases
    Where you pitch to professionals and potential investors

Student Voices: Real Voices from the Program

Hear from our students
  • At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
    Eshan Thackur
    3rd Year
    BBA Student
  • It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
    Mahafrin Deboo
    3rd Year
    BBA student
  • I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
    Ayush Bhatia
    Class of 2023
    BBA student
  • I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
    Diya Chanda
    Class of 2023
    BBA student

Your guide to joining ATLAS BBA

A 4-step admission process
Know more
01
Submit the Application Form
Apply for July 2027 Intake
02
Complete the Business Aptitude Test (BAT)
View a Sample Paper
03
Attend the Collaborative Accelerator
Know More
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • GCSE/IGCSE Examinations of the approved British Examination Bodies, with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with +2 qualification
International Bacalaureate (IB)
IB Diploma Program
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB Diploma Course (i.e. Certificate) Programme‍
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB career Related Study Programmes
  • Students graduating with 02 DP subjects with atleast 01 subject at HL Level and minimum 03 points in each DP subject.
  • Career Related Study (CRS) with at least 03 subjects.
  • IBCP Equivalence for General Strand (Design, Science, B. Sc Finance): International Baccalaureate Career Related Study (IBCP) qualification with core components requirement awarded by International Baccalaureate (IB).
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Fee Structure
Admissions Policy
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Education Loans
ATLAS Scholarships
Your Home Away From Home
Safe, comfortable housing for first-year students with a supportive community.
Student Housing at ISME

Ready to Build a Business Degree
That’s Built for the Real World?

Book a Campus Visit
More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

  • BBA / BBA Hons. (With Majors & Minors)

  • BBA / BBA (Hons.) Majoring in Marketing

  • BBA / BBA (Hons.) Majoring in Finance

  • BBA / BBA (Hons.) Majoring in Business Analytics

  • BBA / BBA (Hons.) Majoring in Digital Branding & Advertising

  • BBA / BBA (Hons.) Majoring in AI & Emerging Technologies

  • BBA / BBA (Hons.) Majoring in Business Psychology

  • BBA / BBA (Hons.) International Accounting and Finance

  • B.Sc Hons. in Finance

  • B.Sc Hons. in Economics & Data Analytics

  • Multidisciplinary Education for a dynamic business world.

  • Entrepreneurial Skills to thrive in any industry.

  • International Exposure for a global perspective.

  • Industry-Focused Education through exclusive masterclasses and industry visits by top professionals.

  • Tech-Integrated Learning to prepare you for a digital-first business environment.

  • Marketing Executive/Manager

  • Startup Founder/Entrepreneur,

  • Financial Analyst

  • Business Analyst

  • Product Manager

  • Credit Analysts

  • Business Development Manager

  • Data Analyst

  • Management Trainee

  • Portfolio Manager

  • Investment Banker etc.

  • Financial Analyst

  • Investment Banker

  • Corporate Finance

  • Wealth Management

  • Risk Management

  • Mutual Fund Analyst

  • Economic Research Analyst

  • Mergers & Acquisitions (M&A) Analyst etc.

  • Industry-endorsed curriculum: Integrating cutting-edge tools and market-relevant skills, it prepares students for the AI-powered economy.

  • Case studies: ATLAS ISME extensively utilises current and complex cases from various industries.

  • Business simulations: Leveraging advanced business simulation tools, we are able to replicate dynamic market environments, allowing students to experience the immediate consequences of their choices in a risk-free setting.

  • Live projects: The program mandates participation in live industry projects and corporate immersions.

  • Credit-bearing ventures

  • Structured curriculum

  • Real-world application

  • Incubation support and mentorship

  1. Inside the classroom learning at ATLAS ISME

  • Case Studies

  • Discussions & Debates

  • Academic Articles

  • Text-Book References

  • Industry Notes

  1. Outside the classroom learning

  • Industry Integration

  • Industry Immersions & Visits

  • Internships

  • CXO Masterclasses

  • Mentorship

  • Live Projects

  • Extra Curriculars Sports Clubs

  • Minimum 50% in Class 12 (ISC/CBSE/ State Boards)

  • IB Diploma/Certificate with 24 points (3 HL + 3 SL subjects)

  • A Levels: Minimum grades A/B/C in 2 subjects

  • Minimum Percentage: A minimum of 60% marks is required in the 10+2 exams.

  • Compulsory Subject: Mathematics is a mandatory subject for the B.Sc. Finance program.

  • Streams Accepted: Candidates from various disciplines (Science, Commerce, Arts) are eligible to apply, as long as they have completed their 10+2 with the required percentage.

  • Recognised Boards: Candidates can apply from various boards including CBSE, ISC, HSC, IBDP, IGCSE (A levels), and others.

  1. Business Aptitude Test (BAT): An online MCQs test that assess your verbal, logical reasoning, quantitative and business communication skills

  2. Personal Interview (PI): An interactive online interview that evaluates your candidature. One can expect questions from your performance in the BAT and Statement of Purpose (SOP), past achievements, perspectives on global affairs etc.

  • Hands-on learning in marketing, design, branding, finance & e-commerce

  • Exposure to real investors, industry mentors & successful founders

  • Opportunity to showcase start up ideas to industry in the heart of India's corporate capital

  • Columbia University School of Professional Studies

  • NYU SPS & Stern NewYork University

  • Pace University – Lubin School of Business

  • Fordham Gabelli School of Business

  • Parsons School of Design | The New School

  • Bloomberg (Fintech & Data Analytics)

  • ICICI Bank (Global Finance)

  • Arcesium (AI in Finance)

  • MRM (Advertising & Branding)

  • Zoo Media (AI in Marketing)

  • Enhanced global perspective and global academic exposure

  • Practical industry exposure (Industry readiness)

  • Cross-cultural communication

  • Certifications from global institutions

  • Entrepreneurial thinking and creativity

  • Improved career and academic outlook

  • Networking with international professionals and students

Still have Questions?
We’re here to help!
isme@atlasuniversity.edu.inBBA | B.Sc : +91 84339 10206MBA : +91 73044 64621Summer School: +91 89767 67157
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