BBA / BBA (Hons.) Majoring in Business Psychology
4-Year (Hons.)
You will explore how emotions, cognition, and social dynamics influence leadership, marketing, strategy, and innovation and learn to apply these insights to build stronger teams, brands and organisational cultures. Through experiential learning, case studies, industry projects and behavioural labs, you will develop the ability to design people-centric strategies, optimise performance and lead with empathy and evidence-based insight. By the end of the program, you’ll be ready to shape workplaces where people thrive alongside business success, driving organisational performance and growth.
MarketingGo beyond the fundamentals of branding and consumer behaviour. The Marketing minor equips you to develop impactful campaigns, understand audience insights and build standout brands in today’s competitive landscape.
FinanceMaster key financial concepts, including investment, valuation, and budgeting, to drive organisational growth. The Finance minor prepares you for careers in corporate finance, banking and investment management.
EntrepreneurshipTransform ideas into action by learning to launch ventures and drive innovation. This minor sharpens your creativity, leadership and problem-solving through real-world projects and collaboration.
EconomicsExplore the economic forces and policies shaping global businesses and markets. Learn how economic analysis informs decision-making and drives innovation through public policy.
AI & Emerging TechnologiesUnderstand how AI, machine learning and emerging technologies are reshaping industries and driving innovation, efficiency and growth.
Business AnalyticsHarness data to drive smarter business decisions. Learn to analyse trends, visualise information and use quantitative tools to impact marketing, finance, and strategy with data-driven insights.
Digital Branding & AdvertisingMaster digital marketing strategies, create compelling brand identities, and design effective campaigns to engage and grow online audiences.
Semester 1
Principles of Management
Marketing Management & Consumer Behaviour
Behavioural Psychology
AI Tools & Excel for Decision Making
Entrepreneurship Fundamentals
Basics of Finance / Design Thinking for Business
ATLAS Elective
Semester 2
New-Age Business Models
Digital Marketing 101
Communication Psychology
Economics
Financial Statement Analysis / Systems Thinking for Innovation
Statistics for Business / Creative Thinking & Problem Solving
ATLAS Elective
Why Choose BBA / BBA (Hons.) at ATLAS ISME?
Future-Ready Curriculum
Learn from Industry,
Not Just Academia
Foundation Year: Build Your Base. Discover Your Edge.
Global Is Built In
Built For Outcomes
Practice > Theory
Where concepts meet execution,
in and beyond the classroom.
Live Industry
ProjectsIn marketing strategy, market research, and financial analysis
Startup Street CollaborationsRun brand campaigns or develop finance models for real ventures
Client Campaign ExecutionAcross digital, retail, and
fintech sectors
Field Research, Consumer SurveysHands-on Learning to real world research and data insights
Internships & Global ImmersionsWith agencies, corporates, and investment firms
Industry Projects & ShowcasesWhere you pitch to professionals and potential investors
Student Voices: Real Voices from the Program
- At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur3rd Year
BBA Student
- It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.Mahafrin Deboo3rd Year
BBA student - I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.Ayush BhatiaClass of 2023
BBA student - I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISMEDiya ChandaClass of 2023
BBA student
Your guide to joining ATLAS BBA
- Minimum 50% overall in Class XII
- GCSE/IGCSE Examinations of the approved British Examination Bodies, with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with +2 qualification
IB Diploma Program
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
- Students graduating with 02 DP subjects with atleast 01 subject at HL Level and minimum 03 points in each DP subject.
- Career Related Study (CRS) with at least 03 subjects.
- IBCP Equivalence for General Strand (Design, Science, B. Sc Finance): International Baccalaureate Career Related Study (IBCP) qualification with core components requirement awarded by International Baccalaureate (IB).
Ready to Build a Business Degree
That’s Built for the Real World?
Questions? We can read your mind
The BBA in Business Psychology at ATLAS ISME equips students with a blend of psychological insight, business acumen and entrepreneurial thinking. The curriculum spans cognitive, business and positive psychology alongside core business competencies, preparing students to understand human behaviour in organisational, consumer and leadership contexts.
The scope is wide and growing. Business Psychology graduates can work across HR, consulting, consumer research, UX, marketing organisational development and leadership coaching. As companies increasingly invest in understanding human behaviour to drive performance and culture, professionals with this dual skill set are in high demand.
Yes. With organisations placing greater emphasis on employee wellbeing, consumer behaviour and people analytics, business psychologists are sought across corporates, start-ups, consultancies and research firms. The combination of psychology and business skills is increasingly rare and valued.
While the website does not specify salary figures, high-paying psychology-adjacent roles in the business world include Organisational Psychologist, People Analytics Lead, Consumer Insights Strategist and UX Researcher, all roles that the ATLAS ISME Business Psychology curriculum prepares students for.
Graduates are well-prepared for a wide range of careers, including HR & People Analytics, Consumer Behaviour Research organisational Development, Leadership Coaching, Marketing & Brand Strategy, UX Research, Talent Management and Entrepreneurship. The final year includes advanced subjects like Organisational Development, Psychology of Innovation and People Analytics, specifically oriented toward career-readiness.
No. A traditional Psychology degree is more clinically and academically oriented. Business Psychology at ATLAS ISME combines psychological theory with business, management and entrepreneurship, making it a career-focused, industry-integrated degree aimed at the corporate and organisational world rather than clinical practice.
Yes. The eligibility requires a minimum of 50% in Class XII in any stream, Commerce, Science or Arts are all accepted. No specific subject background is required, making it accessible to students from all backgrounds who are curious about human behaviour and business.
The curriculum covers Cognitive Psychology, Business Psychology, Positive Psychology, Principles of Management, Marketing Management, Consumer Behaviour, Communication Psychology organisational Behaviour, Behavioural Psychology, Psychology of Innovation, Entrepreneurial Psychology, People Analytics organisational Development, Finance for Enterprise and a Capstone Research Thesis, alongside mandatory internships each semester.
