Publications

Student Research & Development Cell (SRDC)
ATLAS Student Research and Development Cell (SRDC), is a dynamic and vibrant platform within our university that empowers students to explore, innovate, and contribute to the world of research and development. SRDC serves as a catalyst for fostering a culture of curiosity, critical thinking, and hands-on learning among students.

Our Objectives
Publications & Research Papers
See how real projects shape future business leaders.

Impact Factor
8.15
The Impact of Russia Ukraine War on the Global Economy
Author:
Joshua Dsouza
Co-Author :
Dr. Varsha Agarwal

Impact Factor
6.0
A Study on the Value of promotion in the telecom industry of India
Author:
Aryan Patel
Co-Author :
Krish Shah, Gaurav Bagaria, Chaitanya Ameser, Arnav Goyal, Dr. Varsha Agarwal

Impact Factor
6.0
A Study on negative impact of advertisement on children
Author:
Saniya Thombre
Co-Author :
Shirin Badlawala, Mansha Dedhia, Dr. Varsha Agarwal

Impact Factor
7.9
Analysis of Social Media Marketing Impact on Consumer Behavior
Author:
Anagha Nair
Co-Author :
Riya Deshpande, Vanshika Aswani, Wayur Shukla, Ansh Jadhav, Dr. Varsha Agarwal

Impact Factor
7.4
Advantages and Disadvantages of Social Media Marketing
Author:
Joshua Dsouza
Co-Author :
Dr. Varsha Agarwal

Impact Factor
4.2
Marketing Your Business in India: Challenges and Opportunities
Author:
Joshua Dsouza
Co-Author :
Kevin Ruparel, Krishna Agarwal, Dr. Varsha Agarwal

Impact Factor
7.17
Literature Review Analysis for Family Business
Author:
Saharsh Khanna
Co-Author :
Dr. Varsha Agarwal

Impact Factor
8.0
Brand Manipulation - A Boon for Marketers
Author:
Sahil Chamarthi
Co-Author :
Dr. Varsha Agarwal

Impact Factor
9.24
Online Shopping: How customers see it
Author:
Yatharth Gupta
Co-Author :
Angat Mulani, Jay Patel, Sohani Todi, Diva Boricha, Dr. Varsha Agarwal

Impact Factor
9.24
Impact of social media on the Buying Choices of Shoppers
Author:
Akshat Shah
Co-Author :
Roshan Shah, Kiara Patni, Diya Talreja, Krishna Palod,
Dr. Varsha Agarwal
Dr. Varsha Agarwal

Impact Factor
9.24
Analysing Tesla’s $0 Marketing Strategy
Author:
Hanesh Bangeja
Co-Author :
Dr. Varsha Agarwal

Impact Factor
7.97
Brands Increasing Customer Engagement with Manipulative Tactices
Author:
Aashana Sakariya
Co-Author :
Armaan Nebhnani, Harshi Kothari, Kritika Bansal, Naman Sanghavi, Vomika Arora,
Dr. Varsha Agarwal
Dr. Varsha Agarwal





