Creative Entrepreneurship
Graduate Identity: The Venture Builder - build what should exist.Graduate with market evidence, not only a business plan.
Application Deadline: October 25
Creative Entrepreneurship
Graduate Identity: The Venture Builder - build what should exist.Graduate with market evidence, not only a business plan.
Application Deadline: October 25
Creative Entrepreneurship
Graduate Identity: The Venture Builder - build what should exist.Graduate with market evidence, not only a business plan.
Application Deadline: October 25
Duration
4-Year Degree - B.Tech.
Eligibility Criteria
60% in Class XII
((Any Stream) or equivalent IB / A-Levels with Maths
Next Intake
July 2027
Session begins from 17th July 2027
The B.Tech Design Engineering program is a four-year degree aimed at cultivating product engineers who design, build, prototype, and deploy smart products. It combines a solid foundation in mathematics, electronics, embedded systems, software, and applied AI with a focus on human-centered design and system-level integration. Graduates are trained for all stages of the smart product lifecycle, ensuring ethical usability and responsible engineering. The program integrates engineering rigor with design practice, addressing crucial challenges such as manufacturability and user-focused product behavior.
Our Globally Benchmarked Curriculum
Semester 1
Find, Frame and Validate
DE101 Founder Mindset and Entrepreneurial Leadership
Develops founder judgement, self-awareness, resilience and team leadership for uncertain, resource-constrained environments.
DE102 Opportunity Discovery and Market Intelligence
Combines cultural observation, market analysis and entrepreneurial search to identify commercially meaningful opportunity spaces.
DE103 Customer Research and Behaviour
Uses qualitative and quantitative inquiry to understand jobs, behaviours, frictions and willingness to adopt or pay.
DE104 Venture Proposition and Business Model Design
Turns insight into differentiated value propositions and coherent business models, tested through prototypes and experiments.
DE105 Brand Creation and Strategic Storytelling
Builds a distinctive, credible brand system that clarifies meaning, trust and choice in the market.
DE106 Entrepreneurial Finance and Unit Economics
Provides financial control for early ventures through pricing, contribution, cash flow, break-even and scenario analysis.
DE107 Venture Validation Studio
Integrates semester learning in a governed sequence of customer, proposition, channel and commercial experiments.
Semester 2
Build, Launch and Scale
DE201 Product and Service Commercialisation
Develops the pathway from prototype to a reliable, deliverable and supportable market offering.
DE202 Go-to-Market, Sales and Growth
Builds acquisition, conversion, retention and partnership systems appropriate to early-stage ventures.
DE203 AI and Digital Infrastructure for Start-ups
Applies AI and no-code systems to research, content, customer operations, analytics and workflow automation.
DE204 Operations, Supply Networks and Scale
Designs repeatable operating systems, partners, capacity and risk controls for venture growth.
DE205 Intellectual Property, Contracts and Venture Governance
Develops practical literacy in entity choices, ownership, contracts, compliance, IP and responsible governance.
DE206 Funding, Valuation and Investor Readiness
Examines bootstrapping and external capital, valuation logic, investor fit and fundraising readiness.
DE207 Venture Launch Accelerator
A supervised launch environment in which students take a venture to market and defend traction, economics, operations and growth decisions.
Why our Year 1 outpaces every
other design school?
other design school?
ISDI School of Design
Multidisciplinary Exposure
Offers a Major–Minor Pathway where students combine core specialization with a secondary focus called a minor.
Integrated Design Thinking
Combines design thinking, observation, and research fostering strategic and creative problem-solving.
Holistic, Future-Ready Learning
Includes forward-looking courses like Sustainable System and Time, focusing on environmental impact.
Other Design Schools
Holistic, Future-Ready Learning
Other design schools follow single-track, restricting students to one specialisation throughout the program.
Theory–Practice Gap
Often separates theory and practice, introducing research much later as an
after-thought.
after-thought.
Aesthetic-Centric Focus
Primarily emphasizes form and aesthetics, with limited focus on sustainability or systems thinking.
Admissions — The Design Way
Admissions in 4 Creative Steps
Know more
02
Creative Aptitude Test
03
Portfolio Review + Interview
04
Final Selection & Offer Letter
Eligibility
Indian Boards (ISC / CBSE / State Boards)
- Minimum 60% overall in Class XII
- Mathematics is a mandatory subject
A-Levels (UK)
- Minimum grades A, B, or C in any 2 subjects
- Plus a Grade B or above in Mathematics
- Total of 3 subjects required
International Baccalaureate (IB)
A minimum of 24 points, including:
- 3 Higher Level (HL) subjects
- 3 Standard Level (SL) subjects
- Mathematics is mandatory
Application Fee: ₹1500
After selection, the enrolment fee of ₹50,000 to secure your seat is Nonrefundable!
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Why Design Engineering at ISDI x Parsons
Design at the Edge
of Human Behaviour
of Human Behaviour
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
The Only Program
of Its Kind
of Its Kind
Curriculum shaped by Parsons,
New York reimagined for today’s
Indian context.
New York reimagined for today’s
Indian context.
Your Mentors Are
Also Makers
Also Makers
Learn from practicing designers, strategists, and studio founders,
the people who design the world
you interact with.
the people who design the world
you interact with.
Everything is a
Studio Experience
Studio Experience
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
The Future is Cross-
Disciplinary
Disciplinary
Work alongside fashion designers, product innovators, entrepreneurs, coders, and media artists, because good ideas don’t exist in silos.
Where concepts meet execution,
in and beyond the classroom.
At ISDI, every project becomes part of a career-ready portfolio. From hands-on labs and design sprints to brand collaborations, internships, hackathons, and industry showcases, you graduate with real-world experience and work that speaks for itself.
Repro House - For CD 3rd YearOrganized for 3rd-year CD students, the Reproscan Printing Press visit offered hands-on exposure to publication design, printing, and finishing processes bridging theory and practice while deepening understanding of the printing industry.
Visit to Swades VillageAs part of the Design Research and Ethnographic Study course, Communication Design students from ATLAS SkillTech University collaborated with the Swades Foundation for a two-day immersion in Raigad villages, gaining firsthand insights into rural life, culture, and development initiatives.
Jaipur ImmersionThe objective was to take them through the cultural, art and monumental heriatge of Jaipur. We also attended Workshops -Block printing , hand painting, Meenakari, Puppet making (storytelling) Meenakari jewellery. Blue pottery, Lac bangle making, Phad paintings
Workshop on block makingDuring their Jaipur trip, CD students explored the art of block printing, witnessing artisans carve intricate wooden blocks and trying the craft themselves, mixing colors, aligning patterns, and experiencing the joy of bringing designs to life.
Portfolio Review with Tanu Sinha (Design head Pepsico India)3rd and 4th year CD students showed their portfolio work to PepsiCo and South Asia, head designer Tanu Sinha. She loved the work and gave them good feedback to improve on them. She was all praise for their maturity, skills and confidence in presenting.
Blue pottery workshop at JaipurDuring their Jaipur visit, CD students met skilled Blue Pottery artisans, learning about the craft’s Persian origins, Jaipur’s role as its hub, and the intricate process from molding to glazing while also understanding the challenges artisans face in preserving this traditional art.
Portfolio presentation to international faculty Amanda from Parsons.3rd year showcased their brand and semiotics work to Prof Amanda, Parsons The New School and received feedback. She loved their work and gave some very positive feedback.
CD Students at WDCDWhat Design Can Do (WDCD) is an international organisation that seeks to accelerate the transition to a sustainable, fair and just society using the power of design. Based in Amsterdam, with hubs in São Paulo, Mexico City, Delhi, Nairobi and Tokyo, WDCD started in 2011 and is initiated, curated and organised by creatives.
Climb K2 - 2 daysOrganized by the Art & Design Department of Sophia Polytechnic, Climb K2 is a visual communication seminar that unites art students across Mumbai, featuring industry leaders who inspire through their creative journeys and showcase design’s transformative power.
Student Projects in Motion
Where creativity meets momentum
Vani Jain
Amey Bardapurkar
Atharva Jadhav
Arshia Anil
Surbhi Nagari
Manya Kamath
Jay Pimpalkhare
Ameya Kulkarni
Trisha Bachkaniwala
Jinal Dharamshi
Rehaan Goregaokar
Shreya Jangid
Sailee Sanaye
Amartya Garikapati
Tisya Jain
Tanishka Shah
Student Voices: Real Voices from the Program
Hear from our students
I am loving the studio day and am enjoying watching what people are doing across teams
Janhavi ChaudharyClass of 2023
- We have learned so much about the industry. I am so happy to be practicing it now.Arundhathy VarmaClass of 2025
- I love our college, I am so proud of my college and excited for what’s next. I feel prepared thanks to everything my college has done for me.Anushka AgrawalClass of 2025
- I’ve learned a lot at ISDI. I have had a great support system and thanks to that I have joined a company as a Lead DesignerIshaan MoirangthemClass of 2025
Ready to Build a Design Degree
that’s Built for the Real World?
More questions?
Let our AI Assistant answer your queries
Questions? We can read your mind
Yes, ATLAS ISDI School of Design & Innovation offers Communication Design as a specialisation under its 4-year B.Des program. The institute provides:
Career guidance and industry exposure
Support in portfolio development
Assistance in exploring internship and placement opportunities
The communication design curriculum taught at ATLAS ISDI School of Design & Innovation differs from other courses teaching communication design because our curriculum has been designed in collaboration with Parsons School of Design. It helps students with:
Visual communication and storytelling
Design fundamentals and digital media practices
Studio-based and project-led learning
Real-world problem-solving through design projects
To apply for Communication Design at ATLAS ISDI School of Design & Innovation, candidates must have:
A minimum of 50% in 10+2 (or equivalent) from a recognised board
A Design Portfolio or take the Design Aptitude Test
Personal Interview
Yes, students at ATLAS ISDI School of Design & Innovation may have opportunities to engage with industry professionals through:
Guest lectures and workshops
Project-based learning
Exposure to real-world design briefs
These interactions help students understand industry expectations and practices.
There are many career prospects one can consider after graduating from Communication Design. The diverse field opens doors to many opportunities, such as:
Graphic Designer
Content Designer
UI Designer
Social Media Strategist
Visual Designer
Digital Interaction Designer
Packaging Designer
System Engineer
Branding specialist
Brand & Way Find Designer
Yes, ISDI provides global exposure for its Communication Design Students. We have a curriculum which has been designed in collaboration with Parsons School of Design. The curriculum covers:
Global topics, which help students gain knowledge from a wide spectrum
It helps students work on challenges which are prevalent in the field
It allows students to understand in depth and apply the knowledge with live projects
The curriculum integrates disruptive design sense with experiential learning
Yes, the Communication Design program at ATLAS ISDI School of Design & Innovation benefits from collaboration with Parsons School of Design. This ensures:
Exposure to global design methodologies
Contemporary and relevant curriculum frameworks
A balance between conceptual and practical learning
