Fashion Brand Management
Turning brand strategy into retail-ready, commercially disciplined fashion businesses
Fashion Brand Management
Turning brand strategy into retail-ready, commercially disciplined fashion businesses
Application Deadline: October 25
Fashion Brand Management
Turning brand strategy into retail-ready, commercially disciplined fashion businesses
Application Deadline: October 25
Duration
4-Year Degree - B.Des.
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027
The B.Des. in Fashion Brand Management prepares students to shape how fashion brands understand markets, create value and build coherent retail experiences, combining design-led problem framing with consumer insight, brand strategy, merchandising, retail operations, commerce and entrepreneurship. The programme is studio-led and industry-engaged throughout: students learn through live business challenges, market research, retail and digital experience projects, internships and an independently defended capstone, moving from fashion-consumer and brand foundations to omnichannel experience, market growth, profitability, leadership, specialisation and graduate practice.
Our Globally Benchmarked Curriculum
Semester 1
Learning to see, make, and question.
Design Research 1
Use design thinking and visual methods to explore, research, observe patterns, reflect on insights, and craft compelling stories that communicate ideas, inspire action, and create meaningful impact.
Design Studio 1
Design Studio 1 introduces creative exploration through design thinking, observation, research, and storytelling. Students develop problem-solving, visual communication, and reflective practice skills to address real-world challenges.
Drawing Fundamentals 1
Drawing Fundamentals 1 builds core visual skills through observation, sketching, composition, and form. Students explore line, shape, proportion, and perspective to strengthen creative expression and design communication.
Imaging 1
Imaging 1 introduces digital and analog imaging techniques, exploring composition, light, and narrative. Students learn visual storytelling, image editing, and creative expression for design and communication.
Space and Materiality
Space and Materiality explores relationships between form, material, and environment. Students experiment with textures, structures, and spatial design to understand sensory impact, function, and creative possibilities.
History in Context to Objects
History in Context to Objects examines cultural, social, and historical influences on objects. Students analyze artifacts to understand design evolution, material significance, and contextual storytelling.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
Semester 2
History, systems, and the sense of time.
Design Research 2
Design Research 2 advances research skills, emphasizing observation, data analysis, and user insights. Students apply design thinking to identify problems, generate solutions, and inform creative strategies.
Design Studio 2
Design Studio 2 builds on creative practice, guiding students to apply research, experimentation, and design thinking in real-world projects, developing problem-solving, collaboration, and visual storytelling skills.
Drawing Fundamentals 2
Drawing Fundamentals 2 deepens observational and technical drawing skills, exploring perspective, proportion, texture, and composition. Students refine visual communication and expressive techniques for creative design solutions.
Imaging 2
Imaging 2 advances digital and analog imaging techniques, focusing on composition, storytelling, and post-processing. Students create visually compelling narratives and enhance design communication through images.
Sustainable System
Sustainable System explores eco-friendly design principles, material choices, and systemic thinking. Students analyze environmental impact, develop sustainable solutions, and integrate responsible practices into design processes.
Time
Time examines its role as a design element, influencing memory, narrative, information flow, and user experience. Students explore temporal dynamics to create meaningful, engaging designs.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
Why our Year 1 outpaces every
other design school?
other design school?
ISDI School of Design
Multidisciplinary Exposure
Offers a Major–Minor Pathway where students combine core specialization with a secondary focus called a minor.
Integrated Design Thinking
Combines design thinking, observation, and research fostering strategic and creative problem-solving.
Holistic, Future-Ready Learning
Includes forward-looking courses like Sustainable System and Time, focusing on environmental impact.
Other Design Schools
Holistic, Future-Ready Learning
Other design schools follow single-track, restricting students to one specialisation throughout the program.
Theory–Practice Gap
Often separates theory and practice, introducing research much later as an
after-thought.
after-thought.
Aesthetic-Centric Focus
Primarily emphasizes form and aesthetics, with limited focus on sustainability or systems thinking.
Admissions — The Design Way
Admissions in 5 Creative Steps
Know more
02
Design Aptitude Test
03
Portfolio
Review
Review
04
Personal Interview
05
Final Selection & Offer Letter
Eligibility
Indian Boards (ISC / CBSE / State Boards)
- Minimum 50% overall in Class XII
A-Levels (UK)
- GCSE/IGCSE Examinations of the approved British Examination Bodies,
with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at
Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with
+2 qualification
International Baccalaureate (IB)
IB Diploma Program
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB Diploma Course (i.e. Certificate) Programme
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB career Related Study Programmes
- Students graduating with 02 DP subjects with
atleast 01 subject at HL Level and minimum 03 points in each DP subject. - Career Related Study (CRS) with at least 03 subjects.
- IBCP Equivalence for General Strand (Design, Science,
B. Sc Finance): International Baccalaureate Career
Related Study (IBCP) qualification with core components
requirement awarded by International Baccalaureate (IB).
Application Fee: ₹3,500
After selection, the enrolment fee of ₹50,000 to secure your seat is Nonrefundable!
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Why Design Engineering at ISDI x Parsons
Design at the Edge
of Human Behaviour
of Human Behaviour
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
The Only Program
of Its Kind
of Its Kind
Curriculum shaped by Parsons,
New York reimagined for today’s
Indian context.
New York reimagined for today’s
Indian context.
Your Mentors Are
Also Makers
Also Makers
Learn from practicing designers, strategists, and studio founders,
the people who design the world
you interact with.
the people who design the world
you interact with.
Everything is a
Studio Experience
Studio Experience
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
The Future is Cross-
Disciplinary
Disciplinary
Work alongside fashion designers, product innovators, entrepreneurs, coders, and media artists, because good ideas don’t exist in silos.
Where concepts meet execution,
in and beyond the classroom.
At ISDI, every project becomes part of a career-ready portfolio. From hands-on labs and design sprints to brand collaborations, internships, hackathons, and industry showcases, you graduate with real-world experience and work that speaks for itself.
Repro House - For CD 3rd YearOrganized for 3rd-year CD students, the Reproscan Printing Press visit offered hands-on exposure to publication design, printing, and finishing processes bridging theory and practice while deepening understanding of the printing industry.
Visit to Swades VillageAs part of the Design Research and Ethnographic Study course, Communication Design students from ATLAS SkillTech University collaborated with the Swades Foundation for a two-day immersion in Raigad villages, gaining firsthand insights into rural life, culture, and development initiatives.
Jaipur ImmersionThe objective was to take them through the cultural, art and monumental heriatge of Jaipur. We also attended Workshops -Block printing , hand painting, Meenakari, Puppet making (storytelling) Meenakari jewellery. Blue pottery, Lac bangle making, Phad paintings
Workshop on block makingDuring their Jaipur trip, CD students explored the art of block printing, witnessing artisans carve intricate wooden blocks and trying the craft themselves, mixing colors, aligning patterns, and experiencing the joy of bringing designs to life.
Portfolio Review with Tanu Sinha (Design head Pepsico India)3rd and 4th year CD students showed their portfolio work to PepsiCo and South Asia, head designer Tanu Sinha. She loved the work and gave them good feedback to improve on them. She was all praise for their maturity, skills and confidence in presenting.
Blue pottery workshop at JaipurDuring their Jaipur visit, CD students met skilled Blue Pottery artisans, learning about the craft’s Persian origins, Jaipur’s role as its hub, and the intricate process from molding to glazing while also understanding the challenges artisans face in preserving this traditional art.
Portfolio presentation to international faculty Amanda from Parsons.3rd year showcased their brand and semiotics work to Prof Amanda, Parsons The New School and received feedback. She loved their work and gave some very positive feedback.
CD Students at WDCDWhat Design Can Do (WDCD) is an international organisation that seeks to accelerate the transition to a sustainable, fair and just society using the power of design. Based in Amsterdam, with hubs in São Paulo, Mexico City, Delhi, Nairobi and Tokyo, WDCD started in 2011 and is initiated, curated and organised by creatives.
Climb K2 - 2 daysOrganized by the Art & Design Department of Sophia Polytechnic, Climb K2 is a visual communication seminar that unites art students across Mumbai, featuring industry leaders who inspire through their creative journeys and showcase design’s transformative power.
Student Projects in Motion
Where creativity meets momentum
Vani Jain
Amey Bardapurkar
Atharva Jadhav
Arshia Anil
Surbhi Nagari
Manya Kamath
Jay Pimpalkhare
Ameya Kulkarni
Trisha Bachkaniwala
Jinal Dharamshi
Rehaan Goregaokar
Shreya Jangid
Sailee Sanaye
Amartya Garikapati
Tisya Jain
Tanishka Shah
Student Voices: Real Voices from the Program
Hear from our students
I am loving the studio day and am enjoying watching what people are doing across teams
Janhavi ChaudharyClass of 2023
- We have learned so much about the industry. I am so happy to be practicing it now.Arundhathy VarmaClass of 2025
- I love our college, I am so proud of my college and excited for what’s next. I feel prepared thanks to everything my college has done for me.Anushka AgrawalClass of 2025
- I’ve learned a lot at ISDI. I have had a great support system and thanks to that I have joined a company as a Lead DesignerIshaan MoirangthemClass of 2025
Ready to Build a Design Degree
that’s Built for the Real World?
More questions?
Let our AI Assistant answer your queries
Questions? We can read your mind
Yes, ATLAS ISDI School of Design & Innovation offers Communication Design as a specialisation under its 4-year B.Des program. The institute provides:
Career guidance and industry exposure
Support in portfolio development
Assistance in exploring internship and placement opportunities
The communication design curriculum taught at ATLAS ISDI School of Design & Innovation differs from other courses teaching communication design because our curriculum has been designed in collaboration with Parsons School of Design. It helps students with:
Visual communication and storytelling
Design fundamentals and digital media practices
Studio-based and project-led learning
Real-world problem-solving through design projects
To apply for Communication Design at ATLAS ISDI School of Design & Innovation, candidates must have:
A minimum of 50% in 10+2 (or equivalent) from a recognised board
A Design Portfolio or take the Design Aptitude Test
Personal Interview
Yes, students at ATLAS ISDI School of Design & Innovation may have opportunities to engage with industry professionals through:
Guest lectures and workshops
Project-based learning
Exposure to real-world design briefs
These interactions help students understand industry expectations and practices.
There are many career prospects one can consider after graduating from Communication Design. The diverse field opens doors to many opportunities, such as:
Graphic Designer
Content Designer
UI Designer
Social Media Strategist
Visual Designer
Digital Interaction Designer
Packaging Designer
System Engineer
Branding specialist
Brand & Way Find Designer
Yes, ISDI provides global exposure for its Communication Design Students. We have a curriculum which has been designed in collaboration with Parsons School of Design. The curriculum covers:
Global topics, which help students gain knowledge from a wide spectrum
It helps students work on challenges which are prevalent in the field
It allows students to understand in depth and apply the knowledge with live projects
The curriculum integrates disruptive design sense with experiential learning
Yes, the Communication Design program at ATLAS ISDI School of Design & Innovation benefits from collaboration with Parsons School of Design. This ensures:
Exposure to global design methodologies
Contemporary and relevant curriculum frameworks
A balance between conceptual and practical learning
