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Product Design
Building problem-solvers for tomorrow’s world.
Apply for 2027 Intake
Product Design
Building problem-solvers for tomorrow’s world.
Apply for 2027 Intake
Product Design
Building problem-solvers for tomorrow’s world.
Apply for 2027 Intake
Duration
4 Year Degree - B.Des
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027
This program equips students to design products that combine creativity, usability, and emerging technologies. Explore materiality, interaction design, user experience, and sustainable solutions while working on hands-on projects and industry collaborations. With AI, digital tools, and tech-enabled experimentation at its core, graduates are prepared for careers as product designers, UX strategists, CMF specialists, and innovators who can shape the products and experiences of tomorrow.

Our Globally Benchmarked Curriculum

Semester 1
Laying the foundation for creative thinking and design. Students explore core principles, visual language, and problem-solving skills that prepare them for future learning.
Design Research 1
Use design thinking and visual methods to explore, research, observe patterns, reflect on insights, and craft compelling stories that communicate ideas, inspire action, and create meaningful impact.
Design Studio 1
Design Studio 1 introduces creative exploration through design thinking, observation, research, and storytelling. Students develop problem-solving, visual communication, and reflective practice skills to address real-world challenges.
Drawing Fundamentals 1
Drawing Fundamentals 1 builds core visual skills through observation, sketching, composition, form and technical drawing. Students explore line, shape, proportion, and perspective to strengthen creative expression and design communication.
Imaging 1
Imaging 1 introduces digital and analog imaging techniques, exploring composition, light, and narrative. Students learn visual storytelling, image editing, and creative expression for design and communication.
Space and Materiality
Space and Materiality explores relationships between form, material, and environment. Students experiment with textures, structures, and spatial design to understand sensory impact, function, and creative possibilities.
History in Context to Objects
History in Context to Objects examines cultural, social, and historical influences on objects. Students analyze artifacts to understand design evolution, material significance, and contextual storytelling.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
Semester 2
Building confidence in experimentation and observation, students engage in hands-on projects that develop analytical thinking and creativity. The semester deepens design practice, emphasizing research, advanced techniques, sustainability, and user experience, fostering innovation, collaboration, and readiness for real-world challenges.
Design Research 2
Design Research 2 advances research skills, emphasizing observation, data analysis, and user insights. Students apply research backed by design thinking to identify problems, generate solutions, and inform creative strategies.
Design Studio 2
Design Studio 2 builds on creative practice, guiding students to apply research, experimentation, and design thinking in real-world projects, developing problem-solving, collaboration, and visual storytelling skills.
Drawing Fundamentals 2
Drawing Fundamentals 2 deepens observational and visual storytelling skills. Students refine visual communication and expressive techniques for creative design solutions.
Imaging 2
Imaging 2 advances digital and analog imaging techniques, focusing on composition, storytelling, and post-processing. Students create visually compelling narratives and enhance design communication through images.
Sustainable System
Sustainable System explores eco-friendly design principles, material choices, and systemic thinking. Students analyze environmental impact, interdependence of various systems using, and integrate responsible practices into design processes.
Time
Time examines its role as a design element, influencing memory, narrative, information flow, and user experience. Students explore temporal dynamics to create meaningful, engaging designs.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
Why our Year 1 outpaces every
other design school?
ISDI School of Design
Multidisciplinary Exposure
Offers a Major–Minor Pathway where students combine core specialization with a secondary focus called a minor.
Integrated Design Thinking
Combines design thinking, observation, and research fostering strategic and creative problem-solving.
Holistic, Future-Ready Learning
Includes forward-looking courses like Sustainable System and Time, focusing on environmental impact.
Other Design Schools
Holistic, Future-Ready Learning
Other design schools follow single-track, restricting students to one specialisation throughout the program.
Theory–Practice Gap
Often separates theory and practice, introducing research much later as an
after-thought.
Aesthetic-Centric Focus
Primarily emphasizes form and aesthetics, with limited focus on sustainability or systems thinking.

Admissions — The Design Way

Admissions in 5 Creative Steps
Know more
01
Submit the Application Form
Apply for July 2027 Intake
02
Design Aptitude Test
03
Portfolio
Review
04
Personal Interview
05
Final Selection & Offer Letter
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • GCSE/IGCSE Examinations of the approved British Examination Bodies,
    with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at
    Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with
    +2 qualification
International Baccalaureate (IB)
IB Diploma Program
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB Diploma Course (i.e. Certificate) Programme‍
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB career Related Study Programmes
  • Students graduating with 02 DP subjects with
    atleast 01 subject at HL Level and minimum 03 points in each DP subject.
  • Career Related Study (CRS) with at least 03 subjects.
  • IBCP Equivalence for General Strand (Design, Science,
    B. Sc Finance): International Baccalaureate Career
    Related Study (IBCP) qualification with core components
    requirement awarded by International Baccalaureate (IB).
Application Fee: ₹3,500
After selection, the enrolment fee of ₹50,000 to secure your seat is Nonrefundable!
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Fee Structure
Admissions Policy
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Education Loans
ATLAS Scholarships
Why Product Design: Creative
Engineering at ISDI x Parsons
Design for Real Life,
Not Just Portfolios
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
Design With A
Global Perspective
Curriculum shaped by Parsons,
New York, reimagined for today’s
Indian context.
Your Mentors Are
Also Makers
Learn from practicing designers, strategists, and studio founders,
the people who design the world
you interact with.
Everything is a
Studio Experience
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
The Future is Cross-
Disciplinary
Work alongside fashion designers, product innovators, entrepreneurs, coders, and media artists, because good ideas don’t exist in silos.

Where concepts meet execution,
in and beyond the classroom.

At ISDI, every project becomes part of a career-ready portfolio. From hands-on labs and design sprints to brand collaborations, internships, hackathons, and industry showcases, you graduate with real-world experience and work that speaks for itself.
  • Industry visit to Nasik MIDC
    Product Design students visited Nasik MIDC (Ambad and Satpur) for a two-day industrial exposure led by Mr. Viraj Gadkari, gaining firsthand insight into manufacturing processes, production systems, and real-world applications of product design.
  • Industry Visit to Jamshedpur 1
    Product Design students visited Tata Motors for an industry exposure program, gaining firsthand insight into large-scale automobile manufacturing, design integration, and production systems. The visit helped students connect classroom learning with real-world engineering.
  • Surya - Dharavi
    ISDI Mumbai Product Design students visited Dharavi, Mumbai’s hub of small-scale industries, to explore real-world sustainability through recycling and upcycling. The visit offered insights into waste collection, sorting, and material reuse, while showcasing diverse local crafts like pottery, leatherwork, and embroidery.
  • Surya - Shaze
    The project redefined Shaze’s brand experience by integrating design, strategy, and innovation across disciplines. Students developed purpose-driven products, strategic market approaches, and engaging digital communication.
  • Vallabh Rastogi - Masterclass on Steel Lifestyle and home decor
    The Product Design Department at ISDI hosted a masterclass by Vallabh Rastogi, a craft and design expert with 18 years of experience in homeware and décor. He shared insights from his work at VIYA HOME, emphasizing the fusion of traditional Indian craftsmanship with contemporary design.
  • Reefwatch - Fishnet Innovation challenge Second Place - Parth Amlani
    In March 2025, ReefWatch India, a nonprofit dedicated to marine conservation, hosted the Ghost Net Innovation Challenge to develop creative solutions for ghost net pollution.
  • Medathon
    At Medathon 2024 by M.I.C.E Labs & SINE IIT Bombay, Heeya Shah collaborated with medical students to tackle neonatal jaundice. Through research and clinical insights, the team designed a non-invasive, accessible, real-time monitoring solution to enable early diagnosis and improve neonatal care.
  • XR Apps Reimagination Challenge
    FCS students had the incredible opportunity to intern at the iconic Dior show in India and were also part of curating the exclusive pre-show dinner experience, contributing to the larger narrative of India’s cultural showcase
  • Pasana- Inuagration at India Design 2025 founded by Gun Aggarwal, Alumni Atlas SKilltech University
    Pasana- Inauguration at India Design 2025 founded by Gun Aggarwal, Alumni Atlas SKilltech University

Student Projects in Motion

Where creativity meets momentum
Dia and Vallen
Shivika Shetty
Anjali Lalwani
Sarthak, Saumya, Shane
Amvisha Jha
Abhijay, Amtoj, Aryan
Tanya Jain
Amtoj S. Nagi
Rutu Sankhe, Shane Bana
Aashi. A, Bageshree. S
Nishika Desai
Ayushi Shah
Mihir Mehta, Prayushi
Niharika Kondraganti
Pranjal Pranigrahi
Crystal Prince

Student Voices: Real Voices from the Program

Hear from our students
  • We have learned so much about the industry. I am so happy to be practicing it now.
    Lavanya Jaiswal
    Class of 2025
  • I love our college, I am so proud of my college and excited for what’s next. I feel prepared thanks to everything my college has done for me.
    Nidhi Dooa
    Class of 2025
  • It has been great to bring the sketches to real life. I have learned a lot while working with different materials
    Hiteshi Patil
    Class of 2023

Ready to Build a Design Degree
that’s Built for the Real World?

Book a Campus Visit
More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

The product specialisation at ATLAS ISDI covers numerous things. The program enables students to transform the world with their knowledge. ATLAS ISDI stands out with its speciality:

  • Work on design projects and real-world problem statements

  • Develop skills in design thinking, prototyping and product development

  • Engage with emerging tools and technologies

  • Build a strong design portfolio over the course of the program

  • Gain exposure through workshops, industry interaction and experiential learning

Strategic design thinking is an evolving field that combines design thinking and an entrepreneurial mindset. By nurturing these two fields during the course, graduates can enter various industries. A few of the roles, which they can apply for, are:

  • Careers in design thinking

  • Roles in product development which pivot around design.

  • Building your own design-led ventures

Graduates who pursue strategic design management can pursue various roles. The industry is thriving and roles that can be pursued include:

  • Design Strategist

  • Innovation Consultant

  • Brand Manager

  • Creative Director

  • UX Researcher

  • Experience Designer

  • Social Impact Designer

  • Founder of designer studios

Students who are keen on pursuing the Product Design program at Atlas ISDI can develop innumerable skills. While theoretical knowledge forms the core of our teachings, we also ensure the development of soft communication skills to prepare students for a lucrative career. The skills that students acquire are:

  • Design thinking and problem-solving

  • Product conceptualisation and development

  • Research, prototyping and testing

  • Collaboration and teamwork

  • Communication and presentation skills

Strategic Design Management taught at ATLAS ISDI differs from your traditional MBA. The goal of this program is to nurture the students with design-led innovation and creative problem-solving. The course focuses on:

  • Integration of design thinking with business strategy

  • Innovation-driven approaches to solving real-world challenges

  • Project-based learning and industry exposure

  • Preparation for roles in creative and design-driven industries

  • Encouragement of entrepreneurial thinking

The programs at ATLAS ISDI School of Design & Innovation are designed with curricular partnerships with Parsons School of Design, aligning them with global design education practices. Students benefit from:

  • Exposure to international design methodologies

  • Industry interaction and practical learning

  • Portfolio development and project-based experience

While the curriculum reflects global standards, recognition may vary by country and institution.

For undergraduate programs such as Product Design at ATLAS ISDI School of Design & Innovation, candidates must:

  • Have completed 10+2 (or equivalent) from a recognised board

  • Meet the minimum required academic criteria (as specified by the university)

  • Complete the selection process, which may include: Design aptitude assessment or project Personal interview

Portfolio submission may be required or optional, depending on the admission process for the year.

Still have Questions?
We’re here to help!
isdi@atlasuniversity.edu.in
Find us
ISDI School of Design and Innovation
ISDI - ATLAS SkillTech University
Building 2, BKC 51
Next to Equinox Business Park
Bandra Kurla Complex Junction
Mumbai – 400051
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