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Strategic Design & Innovation Management
Developing innovators at the intersection of design and business.
Apply for 2027 Intake
Strategic Design & Innovation Management
Developing innovators at the intersection of design and business.
Apply for 2027 Intake
Strategic Design & Innovation Management
Developing innovators at the intersection of design and business.
Apply for 2027 Intake
Duration
4 Year Degree - B.Des
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027
This program equips students to become leaders who integrate design thinking with strategic business insights, technology, and emerging tools. Students explore design strategy, innovation management, service design, research, and AI-supported analytics while working on live projects and industry collaborations. The curriculum fosters problem-solving, sustainable thinking, and business acumen, preparing graduates for careers as service and experience designers, design strategists, innovation consultants, AI-enabled analysts, and brand experience leaders. Graduates emerge as future-ready innovators capable of shaping impactful solutions across industries.

Our Globally Benchmarked Curriculum

Semester 1
Laying the foundation for creative thinking and design. Students explore core principles, visual language, and problem-solving skills that prepare them for future learning.
Design Research 1
Use design thinking and visual methods to explore, research, observe patterns, reflect on insights, and craft compelling stories that communicate ideas, inspire action, and create meaningful impact.
Design Studio 1
Design Studio 1 introduces creative exploration through design thinking, observation, research, and storytelling. Students develop problem-solving, visual communication, and reflective practice skills to address real-world challenges.
Drawing Fundamentals 1
Drawing Fundamentals 1 builds core visual skills through observation, sketching, composition, form and technical drawing. Students explore line, shape, proportion, and perspective to strengthen creative expression and design communication.
Imaging 1
Imaging 1 introduces digital and analog imaging techniques, exploring composition, light, and narrative. Students learn visual storytelling, image editing, and creative expression for design and communication.
Space and Materiality
Space and Materiality explores relationships between form, material, and environment. Students experiment with textures, structures, and spatial design to understand sensory impact, function, and creative possibilities.
History in Context to Objects
History in Context to Objects examines cultural, social, and historical influences on objects. Students analyze artifacts to understand design evolution, material significance, and contextual storytelling.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
Semester 2
Building confidence in experimentation and observation, students engage in hands-on projects that develop analytical thinking and creativity. The semester deepens design practice, emphasizing research, advanced techniques, sustainability, and user experience, fostering innovation, collaboration, and readiness for real-world challenges.
Design Research 2
Design Research 2 advances research skills, emphasizing observation, data analysis, and user insights. Students apply research backed by design thinking to identify problems, generate solutions, and inform creative strategies.
Design Studio 2
Design Studio 2 builds on creative practice, guiding students to apply research, experimentation, and design thinking in real-world projects, developing problem-solving, collaboration, and visual storytelling skills.
Drawing Fundamentals 2
Drawing Fundamentals 2 deepens observational and visual storytelling skills. Students refine visual communication and expressive techniques for creative design solutions.
Imaging 2
Imaging 2 advances digital and analog imaging techniques, focusing on composition, storytelling, and post-processing. Students create visually compelling narratives and enhance design communication through images.
Sustainable System
Sustainable System explores eco-friendly design principles, material choices, and systemic thinking. Students analyze environmental impact, interdependence of various systems using, and integrate responsible practices into design processes.
Time
Time examines its role as a design element, influencing memory, narrative, information flow, and user experience. Students explore temporal dynamics to create meaningful, engaging designs.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
Why our Year 1 outpaces every
other design school?
ISDI School of Design
Multidisciplinary Exposure
Offers a Major–Minor Pathway where students combine core specialization with a secondary focus called a minor.
Integrated Design Thinking
Combines design thinking, observation, and research fostering strategic and creative problem-solving.
Holistic, Future-Ready Learning
Includes forward-looking courses like Sustainable System and Time, focusing on environmental impact.
Other Design Schools
Holistic, Future-Ready Learning
Other design schools follow single-track, restricting students to one specialisation throughout the program.
Theory–Practice Gap
Often separates theory and practice, introducing research much later as an
after-thought.
Aesthetic-Centric Focus
Primarily emphasizes form and aesthetics, with limited focus on sustainability or systems thinking.

Admissions — The Design Way

Admissions in 5 Creative Steps
Know more
01
Submit the Application Form
Apply for July 2027 Intake
02
Design Aptitude Test
03
Portfolio
Review
04
Personal Interview
05
Final Selection & Offer Letter
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • GCSE/IGCSE Examinations of the approved British Examination Bodies,
    with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at
    Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with
    +2 qualification
International Baccalaureate (IB)
IB Diploma Program
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB Diploma Course (i.e. Certificate) Programme‍
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB career Related Study Programmes
  • Students graduating with 02 DP subjects with
    atleast 01 subject at HL Level and minimum 03 points in each DP subject.
  • Career Related Study (CRS) with at least 03 subjects.
  • IBCP Equivalence for General Strand (Design, Science,
    B. Sc Finance): International Baccalaureate Career
    Related Study (IBCP) qualification with core components
    requirement awarded by International Baccalaureate (IB).
Application Fee: ₹3,500
After selection, the enrolment fee of ₹50,000 to secure your seat is Nonrefundable!
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Fee Structure
Admissions Policy
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Education Loans
ATLAS Scholarships
Why Strategic Design & Innovation Management at ISDI x Parsons
Design for Real Life,
Not Just Portfolios
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
Design With A
Global Perspective
Curriculum shaped by Parsons,
New York — reimagined for today’s
Indian context.
Your Mentors Are
Also Makers
Learn from practicing designers, strategists, and studio founders —
the people who design the world
you interact with.
Everything is a
Studio Experience
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
The Future is Cross-
Disciplinary
Work alongside fashion designers, product innovators, entrepreneurs, coders, and media artists — because good ideas don’t exist in silos.

Where concepts meet execution,
in and beyond the classroom.

At ISDI, every project becomes part of a career-ready portfolio. From hands-on labs and design sprints to brand collaborations, internships, hackathons, and industry showcases, you graduate with real-world experience and work that speaks for itself.
  • Google Office Hyderabad - 2024 - Full day workshop ith the design, strategy and UX team
    Atlas Skilltech University students collaborated with IGNCA ABCD for a workshop with Sharanpur carving artisans at IGNCA L1 Barrack, Red Fort. The session showcased the intricate designs and hands-on processes used by the craftsmen.
  • IITIC hyderabad - Half a day visit to the incubation center
    The session covered startup basics, incubation support, deeptech, and funding at ITIC. We explored 3D printing, drone tech, and innovative projects, emphasizing research, sustainability, and learning from failures.
  • Dr. Reddy's - Hyderabad
    Students visited the Dr. Reddy's campus to understand how design thinking is applied to real world challenges.
  • Kyndryl - Banglore
    Students visited Kyndryl and understood the ecosystem focusing on Fintech and UX, They were given a design brief which then continued for 3 months with online reviews, teaching with the Kyndryl team.
  • PARAM Innovation
    We explored product innovation, co-creation, and science as a playful, experimental process. Creative installations showed nature-inspired mechanisms, the 9 rasas, and engaging models of planetary motion.
  • ConSERV’25
    ConSERV’25, an exclusive service design conference by SDM exploring innovative solutions in healthcare and Climate change.
  • Colgate live project
    Students worked with the colgate innovation department to do a research project understanding the definition of "BEAUTY" from the GenZ perspective - Colgate also conducted a Hackathon where the Winners of the Hackathon - 1 team SDM students given an internship
  • Icord
    Students convert their class projects to research papers and apply to national conferences - Icord 25' had 2 research papaers from SDM students and a runner up entry for the Design competition on social Impact

Student Projects in Motion

Where creativity meets momentum
Praksha Jethwa
Amey Bardapurkar
Mabel Jain
Bipasha Kapadia
Radhika Kolhatkar
Ria Nerurkar
Tanisha Raje
Rishi Agarwal

Student Voices: Real Voices from the Program

Hear from our students
  • I like studio day because of how collaborative it is. We get to see the work of different specializations.
    Sana Satpute
    Class of 2025
  • I get very inspired looking at the work of my peers. We designed a game with the basis of consumer psychology
    Palak Agarwal
    Class of 2025
  • Studio Day taught me how to pitch a product and it gave me the confidence to do it in a large group of people
    Aditi Padmakar Jagtap
    Class of 2025

Ready to Build a Design Degree
that’s Built for the Real World?

Book a Campus Visit
More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

Strategic Design Management is a design-led discipline that combines design thinking, business strategy and innovation to solve complex problems.

At ATLAS ISDI School of Design & Innovation, this specialisation is designed to help students:

  • Understand market trends and user needs

  • Apply design thinking to business and organisational challenges

  • Develop innovation-led and strategic problem-solving skills

The program is supported by curriculum inputs from Parsons School of Design, helping align it with global design education practices.

The Strategic Design and Management taught at ISDI spans four years. Each year has two semesters, which focus on different topics. Our curriculum has been designed in collaboration with Parsons School of Design. ISDI covers several topics during the 4 years. We cover:

  • Design fundamentals: Drawing, visual thinking, colour theory and design principles

  • Strategic and innovation-focused learning: Design thinking, leadership and problem-solving

  • Business and management concepts: Entrepreneurship, strategy and organisational understanding

  • Project-based learning: Studio projects, collaborative assignments and real-world problem-solving

  • Internships: Internships and industry exposure may form part of the learning experience.

Yes, there are many prospects students can pursue upon pursuing the Strategic Design and Management program from ISDI. The collaboration of the curriculum with Parsons School of Design increases job opportunities with its globally aligned curriculum. Some of the prospective graduates who can consider pursuing the Strategic Design and Management program are:

  • Graphic Designer

  • UI Designer

  • Service Designer

  • Strategist

  • Design Thinking Specialist

  • UX Lead

  • UI Lead

  • Design Consultant

Studying Strategic Design and Management at ISDI can highly benefit the students. The benefits are:

  • Build multidisciplinary skills across design and business

  • Develop a strong portfolio through project-based learning

  • Gain exposure to real-world challenges through practical assignments

  • Understand innovation, strategy and user-centric design approaches

  • Benefit from global perspectives through curriculum inputs from Parsons School of Design

The criteria for applying to study Strategic Design and Management at ISDI are extremely simple. The eligibility criteria are:

  • Students should have completed their 12th grade in the Science, Commerce or Arts field.

  • Students need to fill out the application form available on the ISDI website.

  • Students who hail from a Design background need to submit their design portfolio.

  • Those students who do not have a portfolio can appear for the Design Aptitude Test and work on the portfolio themes as a part of the test.

  • Upon completing the test and portfolio, an online private interview is conducted wherein students are asked questions about design and their perspective on it.

Yes, ISDI's Strategic Design and Management curriculum has been designed in collaboration with Parsons School of Design. This collaboration offers many benefits to the students. The curriculum helps students by:

  • Making it a globally benchmarked collaboration.

  • It ensures interdisciplinary learning for students to foster soft skills.

  • The curriculum gives equal weightage to technical and theoretical knowledge.

  • Internships and live projects help the students navigate challenges.

  • Soft communication and creative thinking are encouraged during the course.

Yes, ISDI helps its students with internships and job placement for its students. The admission committee helps the students with:

  • Industry exposure and project-based learning

  • Portfolio development and mentorship

  • Guidance in exploring internship and career opportunities

Still have Questions?
We’re here to help!
isdi@atlasuniversity.edu.in
Find us
ISDI School of Design and Innovation
ISDI - ATLAS SkillTech University
Building 2, BKC 51
Next to Equinox Business Park
Bandra Kurla Complex Junction
Mumbai – 400051
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