Luxury Brand Strategy
Bridge the gap between Luxury Brand Strategy and experience design, turning brand desire into meaningful, tangible experiences.
Luxury Brand Strategy
Bridge the gap between Luxury Brand Strategy and experience design, turning brand desire into meaningful, tangible experiences.
Luxury Brand Strategy
Bridge the gap between Luxury Brand Strategy and experience design, turning brand desire into meaningful, tangible experiences.
Duration
4-Year Degree - B.Tech.
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027
Luxury Brand Strategy is a four-year, curriculum that combines cross-cultural brand intelligence with experience design. Culture, consumer psychology, identity, legacy, economics, sustainability, and thoughtfully crafted physical, digital, and service experiences all help students understand how desire is produced. The curriculum advances from fundamental design concepts to luxury brand foundations, experience design, applied strategy, and industry practice. In their final year, students specialise in Brand Strategy, Experience & Retail Design, or Brand Ventures, culminating in professional practice, dissertation, portfolio, and exhibitions.
Our Globally Benchmarked Curriculum
Semester 1
Semester 1 teaches essential design skills through research, fabrication, visualization, drawing, digital imaging, and spatial/material exploration. It is about fostering observation, experimenting, and the ability to turn ideas into real results.
Design Research 1
Introduces research as part of the design process, helping students recognise assumptions and biases, observe carefully, ask focused questions and synthesise information.
Design Studio 1
A hands-on studio focused on visualisation, analytical thinking, experimentation, prototyping and critical reflection. Students learn through making and iteration.
Drawing Fundamentals 1
Builds observation and drawing as tools for thinking and communicating ideas. Students explore shapes, forms and expressive visual representation.
Imaging 1
Develops foundational digital image-making skills using industry-standard tools, connecting visual design principles with digital and 2D/3D processes.
Space & Materiality
Introduces spatial thinking through materials and making. Students explore material properties, spatial relationships, tools and ways of visually communicating spatial concepts.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
Semester 2
Semester 2 broadens students' contextual understanding by covering history, research, sustainability, digital imaging, drawing, and the concept of time. It fosters the ability to relate design decisions to culture, systems, context, and broader societal contexts.
History in Context to Objects
Studies designed and crafted objects as expressions of particular places and periods, connecting culture, materials, technology and human history.
Design Research 2
Builds on Research 1 by developing stronger research questions, data collection, organisation and communication. Students also learn to translate research into articles and infographics.
Drawing Fundamentals 2
Extends drawing as an exploratory and expressive tool, connecting drawing practice to students' emerging areas of disciplinary interest.
Imaging 2
Advances digital imaging and visual communication, with greater emphasis on understanding briefs, selecting appropriate solutions and working across digital platforms.
Sustainable Systems
Introduces systems thinking, circular economy and material life cycles, encouraging students to consider environmental, economic and social dimensions of design.
Time
Explores time as a contextual and narrative construct. Students challenge their assumptions about time and use abstraction, contextual inquiry and narrative building in design practice.
Why our Year 1 outpaces every
other design school?
other design school?
ISDI School of Design
Multidisciplinary Exposure
Offers a Major–Minor Pathway where students combine core specialization with a secondary focus called a minor.
Integrated Design Thinking
Combines design thinking, observation, and research fostering strategic and creative problem-solving.
Holistic, Future-Ready Learning
Includes forward-looking courses like Sustainable System and Time, focusing on environmental impact.
Other Design Schools
Holistic, Future-Ready Learning
Other design schools follow single-track, restricting students to one specialisation throughout the program.
Theory–Practice Gap
Often separates theory and practice, introducing research much later as an
after-thought.
after-thought.
Aesthetic-Centric Focus
Primarily emphasizes form and aesthetics, with limited focus on sustainability or systems thinking.
Admissions — The Design Way
Admissions in 5 Creative Steps
Know more
02
Design Aptitude Test
03
Portfolio
Review
Review
04
Personal Interview
05
Final Selection & Offer Letter
Eligibility
Indian Boards (ISC / CBSE / State Boards)
- Minimum 50% overall in Class XII
A-Levels (UK)
- GCSE/IGCSE Examinations of the approved British Examination Bodies,
with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at
Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with
+2 qualification
International Baccalaureate (IB)
IB Diploma Program
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB Diploma Course (i.e. Certificate) Programme
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB career Related Study Programmes
- Students graduating with 02 DP subjects with
atleast 01 subject at HL Level and minimum 03 points in each DP subject. - Career Related Study (CRS) with at least 03 subjects.
- IBCP Equivalence for General Strand (Design, Science,
B. Sc Finance): International Baccalaureate Career
Related Study (IBCP) qualification with core components
requirement awarded by International Baccalaureate (IB).
Application Fee: ₹3,500
After selection, the enrolment fee of ₹50,000 to secure your seat is Nonrefundable!
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Why Design Engineering at ISDI x Parsons
Design at the Edge
of Human Behaviour
of Human Behaviour
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
The Only Program
of Its Kind
of Its Kind
Curriculum shaped by Parsons,
New York reimagined for today’s
Indian context.
New York reimagined for today’s
Indian context.
Your Mentors Are
Also Makers
Also Makers
Learn from practicing designers, strategists, and studio founders,
the people who design the world
you interact with.
the people who design the world
you interact with.
Everything is a
Studio Experience
Studio Experience
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
The Future is Cross-
Disciplinary
Disciplinary
Work alongside fashion designers, product innovators, entrepreneurs, coders, and media artists, because good ideas don’t exist in silos.
Where concepts meet execution,
in and beyond the classroom.
At ISDI, every project becomes part of a career-ready portfolio. From hands-on labs and design sprints to brand collaborations, internships, hackathons, and industry showcases, you graduate with real-world experience and work that speaks for itself.
Repro House - For CD 3rd YearOrganized for 3rd-year CD students, the Reproscan Printing Press visit offered hands-on exposure to publication design, printing, and finishing processes bridging theory and practice while deepening understanding of the printing industry.
Visit to Swades VillageAs part of the Design Research and Ethnographic Study course, Communication Design students from ATLAS SkillTech University collaborated with the Swades Foundation for a two-day immersion in Raigad villages, gaining firsthand insights into rural life, culture, and development initiatives.
Jaipur ImmersionThe objective was to take them through the cultural, art and monumental heriatge of Jaipur. We also attended Workshops -Block printing , hand painting, Meenakari, Puppet making (storytelling) Meenakari jewellery. Blue pottery, Lac bangle making, Phad paintings
Workshop on block makingDuring their Jaipur trip, CD students explored the art of block printing, witnessing artisans carve intricate wooden blocks and trying the craft themselves, mixing colors, aligning patterns, and experiencing the joy of bringing designs to life.
Portfolio Review with Tanu Sinha (Design head Pepsico India)3rd and 4th year CD students showed their portfolio work to PepsiCo and South Asia, head designer Tanu Sinha. She loved the work and gave them good feedback to improve on them. She was all praise for their maturity, skills and confidence in presenting.
Blue pottery workshop at JaipurDuring their Jaipur visit, CD students met skilled Blue Pottery artisans, learning about the craft’s Persian origins, Jaipur’s role as its hub, and the intricate process from molding to glazing while also understanding the challenges artisans face in preserving this traditional art.
Portfolio presentation to international faculty Amanda from Parsons.3rd year showcased their brand and semiotics work to Prof Amanda, Parsons The New School and received feedback. She loved their work and gave some very positive feedback.
CD Students at WDCDWhat Design Can Do (WDCD) is an international organisation that seeks to accelerate the transition to a sustainable, fair and just society using the power of design. Based in Amsterdam, with hubs in São Paulo, Mexico City, Delhi, Nairobi and Tokyo, WDCD started in 2011 and is initiated, curated and organised by creatives.
Climb K2 - 2 daysOrganized by the Art & Design Department of Sophia Polytechnic, Climb K2 is a visual communication seminar that unites art students across Mumbai, featuring industry leaders who inspire through their creative journeys and showcase design’s transformative power.
Student Projects in Motion
Where creativity meets momentum
Vani Jain
Amey Bardapurkar
Atharva Jadhav
Arshia Anil
Surbhi Nagari
Manya Kamath
Jay Pimpalkhare
Ameya Kulkarni
Trisha Bachkaniwala
Jinal Dharamshi
Rehaan Goregaokar
Shreya Jangid
Sailee Sanaye
Amartya Garikapati
Tisya Jain
Tanishka Shah
Student Voices: Real Voices from the Program
Hear from our students
I am loving the studio day and am enjoying watching what people are doing across teams
Janhavi ChaudharyClass of 2023
- We have learned so much about the industry. I am so happy to be practicing it now.Arundhathy VarmaClass of 2025
- I love our college, I am so proud of my college and excited for what’s next. I feel prepared thanks to everything my college has done for me.Anushka AgrawalClass of 2025
- I’ve learned a lot at ISDI. I have had a great support system and thanks to that I have joined a company as a Lead DesignerIshaan MoirangthemClass of 2025
Ready to Build a Design Degree
that’s Built for the Real World?
More questions?
Let our AI Assistant answer your queries
Questions? We can read your mind
Yes, ATLAS ISDI School of Design & Innovation offers Communication Design as a specialisation under its 4-year B.Des program. The institute provides:
Career guidance and industry exposure
Support in portfolio development
Assistance in exploring internship and placement opportunities
The communication design curriculum taught at ATLAS ISDI School of Design & Innovation differs from other courses teaching communication design because our curriculum has been designed in collaboration with Parsons School of Design. It helps students with:
Visual communication and storytelling
Design fundamentals and digital media practices
Studio-based and project-led learning
Real-world problem-solving through design projects
To apply for Communication Design at ATLAS ISDI School of Design & Innovation, candidates must have:
A minimum of 50% in 10+2 (or equivalent) from a recognised board
A Design Portfolio or take the Design Aptitude Test
Personal Interview
Yes, students at ATLAS ISDI School of Design & Innovation may have opportunities to engage with industry professionals through:
Guest lectures and workshops
Project-based learning
Exposure to real-world design briefs
These interactions help students understand industry expectations and practices.
There are many career prospects one can consider after graduating from Communication Design. The diverse field opens doors to many opportunities, such as:
Graphic Designer
Content Designer
UI Designer
Social Media Strategist
Visual Designer
Digital Interaction Designer
Packaging Designer
System Engineer
Branding specialist
Brand & Way Find Designer
Yes, ISDI provides global exposure for its Communication Design Students. We have a curriculum which has been designed in collaboration with Parsons School of Design. The curriculum covers:
Global topics, which help students gain knowledge from a wide spectrum
It helps students work on challenges which are prevalent in the field
It allows students to understand in depth and apply the knowledge with live projects
The curriculum integrates disruptive design sense with experiential learning
Yes, the Communication Design program at ATLAS ISDI School of Design & Innovation benefits from collaboration with Parsons School of Design. This ensures:
Exposure to global design methodologies
Contemporary and relevant curriculum frameworks
A balance between conceptual and practical learning
