MBA for an AI World (With Dual Specialisation)

ATLAS ISME’s MBA is not just a degree, it’s your AI-powered launchpad into leadership. A future-ready MBA that combines strong management foundations with the power of AI and analytics.

Apply for July 2027 Intake

Duration

2-Year

Eligibility Criteria

50% in any bachelor's degree

(Any Stream) or equivalent IB / A-Levels

Next Intake

July 2027

Session begins from 17th July 2027

The MBA Designed for an AI-Powered Future Built on Innovation, Insight, and Impact

At ATLAS ISME, your MBA is designed for an AI-enabled business world, built on strong management foundations and elevated through intelligent innovation. The ATLAS ISME MBA for an AI World aligns where business is headed with where you want to go, blending core leadership principles with the power of AI, analytics, and modern digital tools.

Choose Your Specialisation

Review Your Curriculum

The MBA in Digital Marketing and Advertising at ATLAS ISME is designed for future marketing leaders, growth strategists, and performance-driven brand professionals. Whether you aim to build high-impact digital campaigns, optimise customer journeys, or lead AI-enabled marketing transformations, this program equips you to succeed in a data-driven, omni-channel world.

You’ll learn to combine modern marketing strategy with analytics, AI tools, and consumer insights, aligning digital media decisions with overall business objectives. From media strategy, content and performance marketing, social media and digital commerce to web analytics, SEO, and marketing dashboards, every subject is delivered through industry-oriented projects, real campaign platforms, and practical tool usage, preparing you to contribute effectively from Day One.

Semester 1

Semester 1 builds strong foundations in communication, AI tools, and global business, while preparing students with essential leadership, planning, and career skills.

Professional Communication and Presentation Skills- Career and Leadership Development - I

Develops impactful communication and presentation techniques, enhancing clarity, confidence, and persuasion skills crucial for professional success, leadership roles, and collaborative workplace environments.

‍Geo Politics and International Business

Provides insights into international markets, cultural diversity, economic systems, and global business trends, preparing students to make informed strategic decisions in a dynamic economy.

Financial Statement Analysis

Learn to interpret financial statements, assess profitability, liquidity, and solvency, and apply analytical tools for strategic decision-making, valuation, and business performance evaluation in diverse industries.

The 21st Century Marketing

Explore modern marketing strategies, consumer behavior shifts, digital integration, and branding innovations, equipping you to craft impactful campaigns in today’s dynamic, competitive business environment.

Entrepreneurship and Family Business

Gain foundational knowledge of entrepreneurship and family business dynamics, focusing on opportunity identification, innovation, governance, succession planning, and strategies to build sustainable ventures across generations.

Driving Decisions by Excel And Modern Age AI Tools

Master Excel from fundamentals to advanced analytics, covering data organisation, visualisation, forecasting, decision modelling, and generative AI tools to automate insights and solve complex business problems.

Introduction to Digital Marketing

Understand the fundamentals of digital marketing, including SEO, social media, content strategies, and analytics, to design campaigns that drive engagement, brand growth, and conversions.

Subjects

ATLAS ISME

Other Business Schools

Professional Communication & Presentation Skills

Practical, hands-on focus on presentations, clarity, & confidence building from Semester 1.

Usually taught later; focus remains theoretical, with fewer real-world applications.

Modern Age AI Tools (Generative AI Tools)

Introduced early with real-world use of AI for creativity, problem-solving, and automation.

AI rarely included this early; limited to basic IT tools.

Global Business Environment

Students explore global trends, cultural diversity, and real-world business shifts.

Typically taught abstractly, limited exposure to current global case studies.

Career & Leadership Development I: Career Planning and Goal Setting

Strong self-awareness, career mapping, and leadership readiness from Day 1.

Career planning often delayed until internships or later years.

Finance – Financial Statement Analysis

Practical analysis with live datasets, ratio evaluation, and market context.

Mostly textbook or classroom-based accounting theory.

Marketing – The 21st Century Marketing

Applied campaign creation, SEO/SEM, social media, and analytics projects.

Conceptual overview with minimal hands-on execution.

Entrepreneurship & Family Business –Entrepreneurship and Family Business 101

Exposure to entrepreneurial mindset, family business models, and startup frameworks using live case studies.

Taught as generic theory without tailoring to family enterprises or entrepreneurial realities.

Business Analytics – Driving Decisions by Excel (Basics & Advanced)

Hands-on training with Excel for analytics, dashboarding, and decision-making; practical business case applications.

Digital Marketing & Advertising – Introduction to Digital Marketing

Applied campaign creation, SEO/SEM, social media, and analytics projects.

Conceptual overview with minimal hands-on execution.

Semester 2

Semester 2 strengthens leadership, creativity, and research through people skills, design thinking, sustainability, and personal branding, aligning students with industry expectations and opportunities.

Managing Self and People Skills with Human Centered Design Thinking- Career and Leadership Development- II

Develops emotional intelligence, leadership, and teamwork skills; applies design thinking for user-centric problem solving; and strengthens personal branding and networking to enhance professional presence and career growth

CSR, SDGs, Business Research

Explores corporate social responsibility, sustainable development goals, and business research methods to integrate ethical practices and informed decisions into corporate strategies.

Digital Media and Advertising Strategy

Focuses on planning, executing, and optimising digital campaigns across channels, integrating AI tools, analytics, and data-driven insights for maximum impact.

Social Media and Community Management

Covers managing online communities, engagement strategies, content planning, analytics, and AI-enabled tools to build brand presence and strengthen customer relationships.

Subjects

ATLAS ISME

Other Business Schools

Managing Self and People Skills

Builds emotional intelligence, teamwork, and leadership via experiential methods.

Often textbook-driven, less emphasis on personal growth or real team dynamics.

Human-Centered Design Thinking

Empathy-driven, innovation-focused projects solving real-world business challenges.

Rarely included or taught theoretically without applied projects.

CSR, SDGs & Business Research

Applied focus on sustainability, corporate responsibility, and impactful research.

Usually limited to theory, with fewer links to SDGs or live cases.

Career & Leadership Development II: Personal Branding & Professional Networking

Early exposure to personal branding and networking skills for career growth.

Networking rarely taught systematically; personal branding not prioritized.

Finance

Early introduction to financial modeling, corporate finance, and risk management through practical simulations and case-driven learning.

Finance often introduced later, with focus remaining theoretical and limited applied exposure.

Electives

Students choose electives like stock markets, entrepreneurial finance, or sustainable finance from Semester 2 onwards.

Electives rarely offered so early; usually restricted to final years with narrower options.

Why Choose MBA at ATLAS?

Future-Ready Curriculum

An industry-aligned, future-ready curriculum blending hands-on projects with AI, analytics, and leadership tools for real-world mastery.

Learn from Industry,
Not Just Academia

Learn directly from CXOs, CTOs, founders, investors, and global industry leaders through hands-on courses and immersive masterclasses.

Foundation Year: Build Your Base. Discover Your Edge.

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints — gaining hands-on experience through immersive courses, team collaborations, and interactive sessions, all while building core skills in problem-solving, communication, and decision-making.

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready. Graduate with a structured pathway and built-in industry certifications in GA4, Meta, and HubSpot.

Where concepts meet execution,
in and beyond the classroom.

The MBA is designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.

Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Hands-on Learning to real world research and data insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors

Student Voices: Real Voices from the Program

Hear from our students

At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur
3rd Year
BBA Student
It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
Mahafrin Deboo
3rd Year
BBA student
I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
Ayush Bhatia
Class of 2023
BBA student
I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
Diya Chanda
Class of 2023
BBA student

Your guide to joining ATLAS MBA

A 4-step admission process

Know more

Submit the Application Form

Apply for July 2027 Intake

Complete the ATLAS Aptitude Test (AAT)

View a Sample Paper

Appear for the Group Discussion

View Sample Topics

Attend the Personal Interview

Eligibility

Graduation from a recognised university (minimum 3-year degree, 120 credits)
Minimum 50% aggregate marks
Final-year students can apply if they do not have live backlogs (ATKTs)

Entrance Tests Preferred:

GMAT, CAT, NMAT, XAT, MAT, CMAT, ATMA, or state CET, with cutoffs: CAT/XAT 70 percentile, NMAT 200 marks, CET 80%.

Fee Structure

We believe in clarity. Here’s a simple year-on-year breakdown of our fees!