BBA / BBA (Hons.) Majoring in AI & Emerging Technologies
4-Year (Hons.)
Design your degree in 2 steps
Students will not only gain a solid understanding of how these technologies function but also learn how to build businesses, craft strategies, and develop solutions powered by these advancements. Through a combination of real-world projects, startup collaborations, simulations and product labs, you’ll graduate with the skills to lead digital transformation, drive AI-based ventures and create competitive advantages in tech-driven industries. By the end of the program, you’ll be well-equipped to innovate and lead in the rapidly evolving world of AI and emerging technologies.
MarketingGo beyond the fundamentals of branding and consumer behaviour. The Marketing minor equips you to develop impactful campaigns, understand audience insights and build standout brands in today’s competitive landscape.
Family Managed BusinessDevelop expertise in governance, succession, strategy, finance and leadership within family enterprises. Prepare to lead, professionalise and sustain multi-generational businesses in an evolving global business environment.
FinanceMaster key financial concepts, including investment, valuation, and budgeting, to drive organisational growth. The Finance minor prepares you for careers in corporate finance, banking and investment management.
EntrepreneurshipTransform ideas into action by learning to launch ventures and drive innovation. This minor sharpens your creativity, leadership and problem-solving through real-world projects and collaboration.
EconomicsExplore the economic forces and policies shaping global businesses and markets. Learn how economic analysis informs decision-making and drives innovation through public policy.
Digital Branding & AdvertisingMaster digital marketing strategies, create compelling brand identities, and design effective campaigns to engage and grow online audiences.
Business AnalyticsHarness data to drive smarter business decisions. Learn to analyse trends, visualise information and use quantitative tools to impact marketing, finance, and strategy with data-driven insights.
Business PsychologyExplore how psychological principles influence workplace behaviour, leadership, decision-making and team dynamics to optimise performance and culture.
Semester 1
Principles of Management
Marketing Management & Consumer Behaviour
Behavioural Psychology
AI Tools & Excel for Decision Making
Entrepreneurship Fundamentals
Basics of Finance / Design Thinking for Business
ATLAS Elective
Semester 2
New-Age Business Models
Digital Marketing 101
Communication Psychology
Economics
Financial Statement Analysis / Systems Thinking for Innovation
Statistics for Business / Creative Thinking & Problem Solving
ATLAS Elective
Why Choose BBA / BBA (Hons.) at ATLAS ISME?
Future-Ready Curriculum
Learn from Industry,
Not Just Academia
Foundation Year: Build Your Base. Discover Your Edge.
Global Is Built In
Built For Outcomes
Practice > Theory
Where concepts meet execution,
in and beyond the classroom.
Live Industry
ProjectsIn marketing strategy, market research, and financial analysis
Startup Street CollaborationsRun brand campaigns or develop finance models for real ventures
Client Campaign ExecutionAcross digital, retail, and
fintech sectors
Field Research, Consumer SurveysHands-on Learning to real world research and data insights
Internships & Global ImmersionsWith agencies, corporates, and investment firms
Industry Projects & ShowcasesWhere you pitch to professionals and potential investors
Student Voices: Real Voices from the Program
- At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur3rd Year
BBA Student
- It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.Mahafrin Deboo3rd Year
BBA student - I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.Ayush BhatiaClass of 2023
BBA student - I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISMEDiya ChandaClass of 2023
BBA student
Your guide to joining ATLAS BBA
- Minimum 50% overall in Class XII
- GCSE/IGCSE Examinations of the approved British Examination Bodies, with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with +2 qualification
IB Diploma Program
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
- Students graduating with 02 DP subjects with atleast 01 subject at HL Level and minimum 03 points in each DP subject.
- Career Related Study (CRS) with at least 03 subjects.
- IBCP Equivalence for General Strand (Design, Science, B. Sc Finance): International Baccalaureate Career Related Study (IBCP) qualification with core components requirement awarded by International Baccalaureate (IB).
Ready to Build a Business Degree
That’s Built for the Real World?
Questions? We can read your mind
A customisable program that lets students specialise in one area while exploring others.
Marketing | Finance | Business Analytics | Digital Branding & Advertising | AI & Emerging Technologies | Business Psychology
Marketing | Finance | Business Analytics | Digital Branding & Advertising | AI & Emerging Technologies | Business Psychology | Entrepreneurship | Economics
Yes, BBA (Hons.) with a Major & Minor at ATLAS ISME offers a globally benchmarked curriculum.
The 4-year BBA curriculum has been created to ensure a transformative leadership experience for students. It has been carefully curated to ensure integration of current industry best practices and future needs of Industry 4.0.
In fact, distinguished CEO's and corporate leaders from Tata Sons Ltd., AMAZON, NYKAA, Lenskart, Hindustan Unilever Limited, Nestle, HDFC Bank and also from some of the best international universities visit the school as speakers and visiting lecturers.
With hands-on industry experience and in-depth knowledge of different marketing channels and platforms, students are equipped with the dynamics of marketing. Students participate in live projects across sectors such as FMCG, retail and technology and we help individuals refine their skills and prepare them for real-world challenges and market stimuli.
Yes, ATLAS ISME provides students with CAT and CFA exam coaching on campus. The modules of our course are designed so that students are coached for the CAT & CFA exams. With case studies and industry notes, we ensure students have in-depth knowledge and are well-prepared for the exam.
The admission process at ATLAS ISME consists of 3 key stages:
Business Aptitude Test (BAT): Online test assessing aptitude and reasoning
Personal Interview (PI): Evaluation of communication, intent and profile
Collaborative Exercise: Group activity based on a real-world business case
Yes, ATLAS ISME offers multidisciplinary learning. At ATLAS ISME, we always ensure flexibility and our main focus is for students to explore diverse interests and broaden their horizons by taking carefully curated electives in areas like fashion design, AI & machine learning and VFX, even alongside a business degree. This flexibility is key to developing well-rounded, future-ready professionals.
ATLAS ISME focuses on equipping students with entrepreneurial skills. The curriculum enables students to prepare for real VC pitches and explore startup ideas. The faculty assists students with building and launching ventures. We distinguish ourselves from other reputable institutions by offering
Credit-bearing ventures
Structured curriculum
Real-world application
Incubation support and mentorship
Yes, students can align their coursework with professional certifications. The institution offers certifications such as FinTech & AI Investing (LIBF), which prepares students for digital finance; Portfolio & Wealth Management (NISM), which builds expertise in managing investments and financial portfolios; and Mutual Fund & Financial Services (NISM), which provides a foundation in financial advisory and investment strategy.
These certifications help students build confidence, gain deeper knowledge and understanding and improve their readiness for job opportunities.
