BBA / BBA (Hons.) Majoring in AI & Emerging Technologies

ATLAS ISME BBA (Hons) in Artificial Intelligence & Emerging Technologies is a 4-year undergraduate program that prepares young learners to navigate and lead in an AI-driven world.

It is a program that blends experiential learning with theory and integrates essential business management skills. It helps students gain knowledge about different kinds of technologies and prepares them for the AI-driven future.

Yes, the program is inclusive of hands-on training and internships. Through multiple internships, capstone projects and hands-on tool training and introduction to Emerging Technologies, Principles of Marketing in the AI Era, Programming & Analytics Cloud Computing and Virtualisation, Flexibility, Agility and Resilience (FAR) Skills, students can gain experience for a brighter future.

There are multiple roles graduates can pursue after completing a BBA in AI & Emerging Technologies. Different roles, such as business and AI integration roles, data and analytics roles, emerging tech and digital roles and sector-specific roles, can be pursued by the graduates.

Yes, those individuals who are keen on setting up a tech-based business can highly benefit from this program. They can become a tech startup founder or an AI venture analyst. They can even have their own digital business consultancy firm for SMEs.

To apply for the BBA (Hons.) in Artificial Intelligence & Emerging Technologies at ATLAS SkillTech University, candidates must:

• Have completed or be appearing for Class 12 (10+2) or equivalent from a recognised board

• Have a minimum of 50% aggregate marks

Selection Process:

• Business Aptitude Test (BAT)

• Personal Interview (PI)

Yes, especially if your major is in a business or strategy-oriented field. The Economics minor at ATLAS ISME helps students explore the economic forces and policies shaping global businesses and markets and learn how economic analysis informs decision-making and drives innovation through public policy. It adds analytical depth and macro-level thinking that directly complements any business major.

At ATLAS ISME, a minor is a secondary area of specialisation you study alongside your chosen major. The BBA / BBA (Hons.) program is designed in two steps allowing you to design a business education that's as dynamic as the world you're entering. Minors available include Marketing, Finance, Business Analytics, Entrepreneurship, Economics, AI & Emerging Technologies, Digital Branding & Advertising and Business Psychology.

Yes. Economics is not a mandatory standalone subject in the BBA at ATLAS ISME, it is an optional Minor you can choose to add to your degree. If you select a different Minor (such as Finance or Business Analytics), you can still complete your BBA without any Economics coursework. However, a foundational Economics course does appear in the core curriculum as part of the broader business foundation.

They serve different purposes. A BBA is a professional, practice-oriented degree focused on business management, strategy and career readiness across corporate roles. A pure Economics degree is more analytical and research-oriented. At ATLAS ISME, the BBA with an Economics Minor gives you the best of both without committing to a full Economics degree.

At ATLAS ISME, the Economics Minor within the BBA is applied rather than purely mathematical. Subjects include Microeconomic Analysis, Macroeconomic Analysis, Quantitative Methods for Economics, Economic Analysis of Public Policy, International Economics, Development Economics, Behavioural Economics, Game Theory & Strategic Thinking, Environmental & Sustainability Economics and Econometrics & Data Analytics. While some quantitative thinking is involved, the emphasis is on real-world application and business relevance, not advanced pure mathematics.

The Economics Minor across the BBA in Marketing curriculum includes: Economics (foundational), Microeconomic Analysis, Macroeconomic Analysis, Quantitative Methods for Economics, Economic Analysis of Public Policy, International Economics, Development Economics, Behavioural Economics, Game Theory & Strategic Thinking, Environmental & Sustainability Economics and Econometrics & Data Analytics.

Economics gives Marketing students a powerful analytical edge. Understanding consumer demand, pricing dynamics, market competition and macroeconomic trends helps marketers build smarter strategies, not just creative ones. Subjects like Behavioural Economics and Game Theory directly enhance how a marketer understands consumer decision-making and competitor behaviour, while Econometrics & Data Analytics adds a quantitative layer to campaign and market analysis.

The Economics Minor equips you with analytical and quantitative skills, helping you understand market trends, economic policies and business environments. This opens doors to roles in market research, economic consulting, policy advisory, finance and strategy. Combining economic insight with your major makes you a well-rounded candidate, giving you an edge in placements and making you highly attractive to recruiters across corporates, start-ups and research institutions.