BBA / BBA (Hons.) Majoring in AI & Emerging Technologies

4-Year (Hons.)
Students will not only gain a solid understanding of how these technologies function but also learn how to build businesses, craft strategies, and develop solutions powered by these advancements. Through a combination of real-world projects, startup collaborations, simulations and product labs, you’ll graduate with the skills to lead digital transformation, drive AI-based ventures and create competitive advantages in tech-driven industries. By the end of the program, you’ll be well-equipped to innovate and lead in the rapidly evolving world of AI and emerging technologies.
Semester 1

Principles of Management
Marketing Management & Consumer Behaviour
Behavioural Psychology
AI Tools & Excel for Decision Making
Entrepreneurship Fundamentals
Basics of Finance / Design Thinking for Business
ATLAS Elective
Semester 2

New-Age Business Models
Digital Marketing 101
Communication Psychology
Economics
Financial Statement Analysis / Systems Thinking for Innovation
Statistics for Business / Creative Thinking & Problem Solving
ATLAS Elective
Why Choose BBA / BBA (Hons.) at ATLAS ISME?
Future-Ready Curriculum

Learn from Industry,
Not Just Academia

Foundation Year: Build Your Base. Discover Your Edge.

Global Is Built In

Built For Outcomes

Practice > Theory

Where concepts meet execution,
in and beyond the classroom.
Student Voices: Real Voices from the Program
Your guide to joining ATLAS BBA



- Minimum 50% overall in Class XII
- GCSE/IGCSE Examinations of the approved British Examination Bodies, with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with +2 qualification
IB Diploma Program
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
- Students graduating with 02 DP subjects with atleast 01 subject at HL Level and minimum 03 points in each DP subject.
- Career Related Study (CRS) with at least 03 subjects.
- IBCP Equivalence for General Strand (Design, Science, B. Sc Finance): International Baccalaureate Career Related Study (IBCP) qualification with core components requirement awarded by International Baccalaureate (IB).
Ready to Build a Business Degree
That’s Built for the Real World?

Questions? We can read your mind
ATLAS ISME BBA (Hons) in Artificial Intelligence & Emerging Technologies is a 4-year undergraduate program that prepares young learners to navigate and lead in an AI-driven world.
It is a program that blends experiential learning with theory and integrates essential business management skills. It helps students gain knowledge about different kinds of technologies and prepares them for the AI-driven future.
Yes, the program is inclusive of hands-on training and internships. Through multiple internships, capstone projects and hands-on tool training and introduction to Emerging Technologies, Principles of Marketing in the AI Era, Programming & Analytics Cloud Computing and Virtualisation, Flexibility, Agility and Resilience (FAR) Skills, students can gain experience for a brighter future.
There are multiple roles graduates can pursue after completing a BBA in AI & Emerging Technologies. Different roles, such as business and AI integration roles, data and analytics roles, emerging tech and digital roles and sector-specific roles, can be pursued by the graduates.
Yes, those individuals who are keen on setting up a tech-based business can highly benefit from this program. They can become a tech startup founder or an AI venture analyst. They can even have their own digital business consultancy firm for SMEs.
To apply for the BBA (Hons.) in Artificial Intelligence & Emerging Technologies at ATLAS SkillTech University, candidates must:
Have completed or be appearing for Class 12 (10+2) or equivalent from a recognised board
Have a minimum of 50% aggregate marks
Selection Process:
Business Aptitude Test (BAT)
Personal Interview (PI)
Yes, ATLAS SkillTech University allows student-led startups to officially register as MSMEs. The university treats innovation as a core part of learning, encouraging students to become entrepreneurs and create real-world impact during their academic journey.
Many student-led startups at ATLAS are registered with the Ministry of Micro, Small & Medium Enterprises (MSME), Government of India. These ventures span areas like technology, design, sustainability, education, food innovation and social entrepreneurship.
The university supports students through mentorship, industry partnerships, seed funding and incubation. Its learning model promotes risk-taking, experimentation and continuous learning, helping students turn ideas into sustainable businesses.
These startups not only contribute to the economy but also solve real-world problems, reflecting the university's focus on building future entrepreneurs and innovators.
Yes, ATLAS ISME offers entrepreneurship programs for both undergraduate and postgraduate students. The institute focuses on developing future entrepreneurs by providing the resources, knowledge and skills needed to succeed in today's competitive business world. Through initiatives like the Entrepreneurship Lab, Startup Incubation Program and global exposure opportunities, students can build, test and refine their business ideas.
As an innovation- and entrepreneurship-driven business school, ATLAS ISME equips students with the right skills, mentorship and ecosystem to launch real-world startups even during their undergraduate journey.
From day one, students are part of an entrepreneurial environment that includes hands-on learning in marketing, design, branding, finance and e-commerce, along with exposure to real investors, industry mentors and successful founders. They also get opportunities to present their startup ideas to industry leaders in India's corporate hub.
Yes, ATLAS ISME focuses on building strong entrepreneurial skills. The curriculum prepares students for real VC pitches and helps them explore startup ideas, supported by incubation and mentorship.
Many students have already launched real startups during their time at ATLAS. Through industry-focused and hands-on learning, along with platforms like Startup Street, MVP Showcases, D2C Challenges and VC demo days, students can ideate, build and sell products while studying.
Faculty provide end-to-end support, guiding students from idea development to launching and pitching to investors.
The D2C Challenge at ATLAS ISME is a unique program where students build and scale their own brands, mentored by Arjun Vaidya, co-founder of V3 Ventures and a leading D2C entrepreneur in India.
It goes beyond a competition and offers a complete, hands-on startup journey. Students attend expert sessions on branding, e-commerce and strategy, gain access to Arjun's D2C playbook and receive real-time mentorship. They also work in teams to build products and get opportunities to pitch to investors and take their ideas to market.
It is one of many initiatives at ATLAS ISME that help students launch real businesses.
The MVP Showcase at ATLAS ISME highlights the minimum viable products (MVPs) created by students.
As an innovation-driven business school, ATLAS ISME provides the skills, mentorship and ecosystem needed to launch real-world startups during the undergraduate journey. This is reflected in the MVP Showcase, where students present practical, real-world solutions built from their ideas.
Students get the opportunity to present their startup ideas to venture capitalists, startup founders and CEOs, demonstrating their entrepreneurial mindset and business skills. From identifying real-world problems to building MVPs, students create solutions across sectors like fashion, food, SaaS and social impact.
Yes, absolutely. ATLAS ISME promotes entrepreneurship across all disciplines.
Whether a student is from a B.Sc. Finance or any other background, like design or technology, at ATLAS SkillTech University, they can participate in entrepreneurship activities. Students get access to the D2C Challenge, Startup Street, mentorship programs and innovation labs, all designed to help them turn their ideas into real ventures.













