BBA / BBA (Hons.) Majoring in AI & Emerging Technologies

Duration
3-Year Degree /
4-Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027
The BBA / BBA (Hons.) in Artificial Intelligence & Emerging Technologies at ATLAS ISME is designed for future business leaders who are fluent in data, innovation and cutting-edge technologies. This interdisciplinary program merges core business principles with in-depth exposure to AI, machine learning, blockchain, IoT, robotics and quantum computing.

Students will not only gain a solid understanding of how these technologies function but also learn how to build businesses, craft strategies, and develop solutions powered by these advancements. Through a combination of real-world projects, startup collaborations, simulations and product labs, you’ll graduate with the skills to lead digital transformation, drive AI-based ventures and create competitive advantages in tech-driven industries. By the end of the program, you’ll be well-equipped to innovate and lead in the rapidly evolving world of AI and emerging technologies.
Minor Track (Choose one)
Review Your Curriculum
Major
AI & Emerging Technologies
Minor
Entrepreneurship
Choose
Again

Semester 1

This course set covers core management, marketing, finance, and entrepreneurship, integrating AI, Excel and design thinking, with insights into consumer behaviour and Indian psychology for effective decision-making.
Principles of Management
Learn the core management functions of planning, organising, leading and controlling to effectively manage teams and organisations.
Marketing Management & Consumer Behaviour
Understand key marketing strategies and how consumer psychology influences purchasing decisions to create impactful campaigns.
Behavioural Psychology
Explore behavioural patterns, cultural influences and psychological principles that shape individual and collective decision-making.
AI Tools & Excel for Decision Making
Build practical spreadsheet and AI-based skills to analyse data, create models and generate meaningful insights.
Entrepreneurship Fundamentals
Gain insights into starting and managing ventures, develop strong business models and build an entrepreneurial mindset.
Basics of Finance / Design Thinking for Business
Understand essential financial concepts for business decisions, or use design thinking to innovate and creatively solve business challenges.
ATLAS Elective
Expands learning with interdisciplinary exposure that supports analytical and managerial growth. Select from 50+ Electives.

Semester 2

This set covers digital marketing, finance, innovation, economics, communication and India’s constitutional framework for navigating modern business effectively.
New-Age Business Models
Explore how digital transformation, sustainability and innovation are reshaping traditional business frameworks for the future economy.
Digital Marketing 101
Learn strategies to build and grow brands online using SEO, social media, analytics and content-driven marketing.
Communication Psychology
Develop strong verbal and written communication skills to effectively express ideas and collaborate in professional settings.
Economics
Gain a foundational understanding of market dynamics, economic policies and their impact on global and local business environments.
Financial Statement Analysis / Systems Thinking for Innovation
Learn to interpret financial data for strategic decision-making or use systems thinking to create innovative and connected business solutions.
Statistics for Business / Creative Thinking & Problem Solving
Master data interpretation for business insights or strengthen creative reasoning to tackle complex challenges with innovative solutions.
ATLAS Elective
Gain real-world experience by applying classroom concepts in a professional setting. Build skills, confidence and industry exposure. Select from 50+ Electives.

Why Choose BBA / BBA (Hons.) at ATLAS ISME?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.
02

Foundation Year: Build Your Base. Discover Your Edge.

In your first year, you’ll gain a holistic view of business across marketing, finance, entrepreneurship, and strategy building critical thinking and leadership skills.
03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready. Choose your path and we’ll help you launch it.
05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints gaining experience through immersive courses and interactive sessions, all while building skills in problem-solving, communication, and decision-making.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA / BBA Hons are designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
  • Live Industry
    Projects
    In marketing strategy, market research, and financial analysis
  • Startup Street Collaborations
    Run brand campaigns or develop finance models for real ventures
  • Client Campaign Execution
    Across digital, retail, and
    fintech sectors
  • Field Research, Consumer Surveys
    Hands-on Learning to real world research and data insights
  • Internships & Global Immersions
    With agencies, corporates, and investment firms
  • Industry Projects & Showcases
    Where you pitch to professionals and potential investors

Student Voices: Real Voices from the Program

Hear from our students
  • At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
    Eshan Thackur
    3rd Year
    BBA Student
  • It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
    Mahafrin Deboo
    3rd Year
    BBA student
  • I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
    Ayush Bhatia
    Class of 2023
    BBA student
  • I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
    Diya Chanda
    Class of 2023
    BBA student

Your guide to joining ATLAS BBA

A 4-step admission process
Know more
01
Submit the Application Form
Apply for July 2026 Intake
02
Complete the Business Aptitude Test (BAT)
View a Sample Paper
03
Attend the Collaborative Accelerator
Know More
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • GCSE/IGCSE Examinations of the approved British Examination Bodies, with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with +2 qualification
International Bacalaureate (IB)
IB Diploma Program
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB Diploma Course (i.e. Certificate) Programme‍
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB career Related Study Programmes
  • Students graduating with 02 DP subjects with atleast 01 subject at HL Level and minimum 03 points in each DP subject.
  • Career Related Study (CRS) with at least 03 subjects.
  • IBCP Equivalence for General Strand (Design, Science, B. Sc Finance): International Baccalaureate Career Related Study (IBCP) qualification with core components requirement awarded by International Baccalaureate (IB).
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Your Home Away From Home
Safe, comfortable housing for first-year students with a supportive community.

Ready to Build a Business Degree
That’s Built for the Real World?

Book a Campus Visit
More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

ATLAS ISME BBA (Hons) in Artificial Intelligence & Emerging Technologies is a 4-year undergraduate program that prepares young learners to navigate and lead in an AI-driven world.

It is a program that blends experiential learning with theory and integrates essential business management skills. It helps students gain knowledge about different kinds of technologies and prepares them for the AI-driven future.

Yes, the program is inclusive of hands-on training and internships. Through multiple internships, capstone projects and hands-on tool training and introduction to Emerging Technologies, Principles of Marketing in the AI Era, Programming & Analytics Cloud Computing and Virtualisation, Flexibility, Agility and Resilience (FAR) Skills, students can gain experience for a brighter future.

There are multiple roles graduates can pursue after completing a BBA in AI & Emerging Technologies. Different roles, such as business and AI integration roles, data and analytics roles, emerging tech and digital roles and sector-specific roles, can be pursued by the graduates.

Yes, those individuals who are keen on setting up a tech-based business can highly benefit from this program. They can become a tech startup founder or an AI venture analyst. They can even have their own digital business consultancy firm for SMEs.

To apply for the BBA (Hons.) in Artificial Intelligence & Emerging Technologies at ATLAS SkillTech University, candidates must:

  • Have completed or be appearing for Class 12 (10+2) or equivalent from a recognised board

  • Have a minimum of 50% aggregate marks

Selection Process:

  • Business Aptitude Test (BAT)

  • Personal Interview (PI)

Yes, ATLAS SkillTech University allows student-led startups to officially register as MSMEs. The university treats innovation as a core part of learning, encouraging students to become entrepreneurs and create real-world impact during their academic journey.

Many student-led startups at ATLAS are registered with the Ministry of Micro, Small & Medium Enterprises (MSME), Government of India. These ventures span areas like technology, design, sustainability, education, food innovation and social entrepreneurship.

The university supports students through mentorship, industry partnerships, seed funding and incubation. Its learning model promotes risk-taking, experimentation and continuous learning, helping students turn ideas into sustainable businesses.

These startups not only contribute to the economy but also solve real-world problems, reflecting the university's focus on building future entrepreneurs and innovators.

Yes, ATLAS ISME offers entrepreneurship programs for both undergraduate and postgraduate students. The institute focuses on developing future entrepreneurs by providing the resources, knowledge and skills needed to succeed in today's competitive business world. Through initiatives like the Entrepreneurship Lab, Startup Incubation Program and global exposure opportunities, students can build, test and refine their business ideas.

As an innovation- and entrepreneurship-driven business school, ATLAS ISME equips students with the right skills, mentorship and ecosystem to launch real-world startups even during their undergraduate journey.

From day one, students are part of an entrepreneurial environment that includes hands-on learning in marketing, design, branding, finance and e-commerce, along with exposure to real investors, industry mentors and successful founders. They also get opportunities to present their startup ideas to industry leaders in India's corporate hub.

Yes, ATLAS ISME focuses on building strong entrepreneurial skills. The curriculum prepares students for real VC pitches and helps them explore startup ideas, supported by incubation and mentorship.

Many students have already launched real startups during their time at ATLAS. Through industry-focused and hands-on learning, along with platforms like Startup Street, MVP Showcases, D2C Challenges and VC demo days, students can ideate, build and sell products while studying.

Faculty provide end-to-end support, guiding students from idea development to launching and pitching to investors.

The D2C Challenge at ATLAS ISME is a unique program where students build and scale their own brands, mentored by Arjun Vaidya, co-founder of V3 Ventures and a leading D2C entrepreneur in India.

It goes beyond a competition and offers a complete, hands-on startup journey. Students attend expert sessions on branding, e-commerce and strategy, gain access to Arjun's D2C playbook and receive real-time mentorship. They also work in teams to build products and get opportunities to pitch to investors and take their ideas to market.

It is one of many initiatives at ATLAS ISME that help students launch real businesses.

The MVP Showcase at ATLAS ISME highlights the minimum viable products (MVPs) created by students.

As an innovation-driven business school, ATLAS ISME provides the skills, mentorship and ecosystem needed to launch real-world startups during the undergraduate journey. This is reflected in the MVP Showcase, where students present practical, real-world solutions built from their ideas.

Students get the opportunity to present their startup ideas to venture capitalists, startup founders and CEOs, demonstrating their entrepreneurial mindset and business skills. From identifying real-world problems to building MVPs, students create solutions across sectors like fashion, food, SaaS and social impact.

Yes, absolutely. ATLAS ISME promotes entrepreneurship across all disciplines.

Whether a student is from a B.Sc. Finance or any other background, like design or technology, at ATLAS SkillTech University, they can participate in entrepreneurship activities. Students get access to the D2C Challenge, Startup Street, mentorship programs and innovation labs, all designed to help them turn their ideas into real ventures.

Meet us
ISME School of Management & Entrepreneurship
ATLAS SkillTech University, Equinox Business Park - Tower 1,Off Bandra-Kurla Complex (BKC) Kurla West, Mumbai - 400070 Maharashtra
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& Entrepreneurship. All Rights Reserved.
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