BBA / BBA (Hons.) Majoring in Digital Branding & Advertising

The BBA (Hons) in Digital Branding & Advertising is a 4-year undergraduate program focused on building skills in digital marketing, branding and communication. The program helps students understand how brands operate in a digital-first environment, with exposure to marketing strategy, content, media and emerging digital platforms.

Yes, the program includes live projects and industry internships. Our strong emphasis on experiential learning and real-world projects shapes students into career-ready professionals for the competitive business world.

Graduates from the BBA program can pursue multiple roles. Roles that they can pursue are:

• Digital marketing executive

• Brand strategist

• Social media manager

• Content creator or copywriter

• Media planner

• Influencer marketing and campaign roles

Career paths may vary based on individual interests and experience.

Yes, this program offers international exposure, too. The industry-endorsed curriculum and masterclass held by industry stalwarts ensure students gain a 360-degree learning experience.

We at ATLAS ISME ensure that students are prepared to navigate the complexities of the digital world. Students benefit from a mix of industry exposure and global learning opportunities, which may include:

• Industry projects and expert-led sessions

• Exposure to real-world brand and marketing scenarios

• Opportunities for international immersions or short-term global programs

These experiences enhance practical learning and industry readiness.

The admission process for BBA in Digital Branding & Advertising includes getting above 50% in State Boards, CBSE or ISC schools. Along with that, there is a selection process that includes an online aptitude test and a personal interview.

Yes, ATLAS SkillTech University allows student-led startups to officially register as MSMEs. The university treats innovation as a core part of learning, encouraging students to become entrepreneurs and create real-world impact during their academic journey.

Many student-led startups at ATLAS are registered with the Ministry of Micro, Small & Medium Enterprises (MSME), Government of India. These ventures span areas like technology, design, sustainability, education, food innovation and social entrepreneurship.

The university supports students through mentorship, industry partnerships, seed funding and incubation. Its learning model promotes risk-taking, experimentation and continuous learning, helping students turn ideas into sustainable businesses.

These startups not only contribute to the economy but also solve real-world problems, reflecting the university's focus on building future entrepreneurs and innovators.

Yes, ATLAS ISME offers entrepreneurship programs for both undergraduate and postgraduate students. The institute focuses on developing future entrepreneurs by providing the resources, knowledge and skills needed to succeed in today's competitive business world. Through initiatives like the Entrepreneurship Lab, Startup Incubation Program and global exposure opportunities, students can build, test and refine their business ideas.

As an innovation- and entrepreneurship-driven business school, ATLAS ISME equips students with the right skills, mentorship and ecosystem to launch real-world startups even during their undergraduate journey.

From day one, students are part of an entrepreneurial environment that includes hands-on learning in marketing, design, branding, finance and e-commerce, along with exposure to real investors, industry mentors and successful founders. They also get opportunities to present their startup ideas to industry leaders in India's corporate hub.

Yes, ATLAS ISME focuses on building strong entrepreneurial skills. The curriculum prepares students for real VC pitches and helps them explore startup ideas, supported by incubation and mentorship.

Many students have already launched real startups during their time at ATLAS. Through industry-focused and hands-on learning, along with platforms like Startup Street, MVP Showcases, D2C Challenges and VC demo days, students can ideate, build and sell products while studying.

Faculty provide end-to-end support, guiding students from idea development to launching and pitching to investors.

The D2C Challenge at ATLAS ISME is a unique program where students build and scale their own brands, mentored by Arjun Vaidya, co-founder of V3 Ventures and a leading D2C entrepreneur in India.

It goes beyond a competition and offers a complete, hands-on startup journey. Students attend expert sessions on branding, e-commerce and strategy, gain access to Arjun's D2C playbook and receive real-time mentorship. They also work in teams to build products and get opportunities to pitch to investors and take their ideas to market.

It is one of many initiatives at ATLAS ISME that help students launch real businesses.

The MVP Showcase at ATLAS ISME highlights the minimum viable products (MVPs) created by students.

As an innovation-driven business school, ATLAS ISME provides the skills, mentorship and ecosystem needed to launch real-world startups during the undergraduate journey. This is reflected in the MVP Showcase, where students present practical, real-world solutions built from their ideas.

Students get the opportunity to present their startup ideas to venture capitalists, startup founders and CEOs, demonstrating their entrepreneurial mindset and business skills. From identifying real-world problems to building MVPs, students create solutions across sectors like fashion, food, SaaS and social impact.