BBA / BBA (Hons.) Majoring in Digital Branding & Advertising

The BBA (Hons) in Digital Branding & Advertising is a 4-year undergraduate program focused on building skills in digital marketing, branding and communication. The program helps students understand how brands operate in a digital-first environment, with exposure to marketing strategy, content, media and emerging digital platforms.

Yes, the program includes live projects and industry internships. Our strong emphasis on experiential learning and real-world projects shapes students into career-ready professionals for the competitive business world.

Graduates from the BBA program can pursue multiple roles. Roles that they can pursue are:

• Digital marketing executive

• Brand strategist

• Social media manager

• Content creator or copywriter

• Media planner

• Influencer marketing and campaign roles

Career paths may vary based on individual interests and experience.

Yes, this program offers international exposure, too. The industry-endorsed curriculum and masterclass held by industry stalwarts ensure students gain a 360-degree learning experience.

We at ATLAS ISME ensure that students are prepared to navigate the complexities of the digital world. Students benefit from a mix of industry exposure and global learning opportunities, which may include:

• Industry projects and expert-led sessions

• Exposure to real-world brand and marketing scenarios

• Opportunities for international immersions or short-term global programs

These experiences enhance practical learning and industry readiness.

The admission process for BBA in Digital Branding & Advertising includes getting above 50% in State Boards, CBSE or ISC schools. Along with that, there is a selection process that includes an online aptitude test and a personal interview.

Yes, especially if your major is in a business or strategy-oriented field. The Economics minor at ATLAS ISME helps students explore the economic forces and policies shaping global businesses and markets and learn how economic analysis informs decision-making and drives innovation through public policy. It adds analytical depth and macro-level thinking that directly complements any business major.

At ATLAS ISME, a minor is a secondary area of specialisation you study alongside your chosen major. The BBA / BBA (Hons.) program is designed in two steps allowing you to design a business education that's as dynamic as the world you're entering. Minors available include Marketing, Finance, Business Analytics, Entrepreneurship, Economics, AI & Emerging Technologies, Digital Branding & Advertising and Business Psychology.

Yes. Economics is not a mandatory standalone subject in the BBA at ATLAS ISME, it is an optional Minor you can choose to add to your degree. If you select a different Minor (such as Finance or Business Analytics), you can still complete your BBA without any Economics coursework. However, a foundational Economics course does appear in the core curriculum as part of the broader business foundation.

They serve different purposes. A BBA is a professional, practice-oriented degree focused on business management, strategy and career readiness across corporate roles. A pure Economics degree is more analytical and research-oriented. At ATLAS ISME, the BBA with an Economics Minor gives you the best of both without committing to a full Economics degree.

At ATLAS ISME, the Economics Minor within the BBA is applied rather than purely mathematical. Subjects include Microeconomic Analysis, Macroeconomic Analysis, Quantitative Methods for Economics, Economic Analysis of Public Policy, International Economics, Development Economics, Behavioural Economics, Game Theory & Strategic Thinking, Environmental & Sustainability Economics and Econometrics & Data Analytics. While some quantitative thinking is involved, the emphasis is on real-world application and business relevance, not advanced pure mathematics.

The Economics Minor across the BBA in Marketing curriculum includes: Economics (foundational), Microeconomic Analysis, Macroeconomic Analysis, Quantitative Methods for Economics, Economic Analysis of Public Policy, International Economics, Development Economics, Behavioural Economics, Game Theory & Strategic Thinking, Environmental & Sustainability Economics and Econometrics & Data Analytics.

Economics gives Marketing students a powerful analytical edge. Understanding consumer demand, pricing dynamics, market competition and macroeconomic trends helps marketers build smarter strategies, not just creative ones. Subjects like Behavioural Economics and Game Theory directly enhance how a marketer understands consumer decision-making and competitor behaviour, while Econometrics & Data Analytics adds a quantitative layer to campaign and market analysis.

The Economics Minor equips you with analytical and quantitative skills, helping you understand market trends, economic policies and business environments. This opens doors to roles in market research, economic consulting, policy advisory, finance and strategy. Combining economic insight with your major makes you a well-rounded candidate, giving you an edge in placements and making you highly attractive to recruiters across corporates, start-ups and research institutions.