BBA / BBA (Hons.) Majoring in Marketing
4-Year (Hons.)
Learning is immersive, delivered through live projects, brand simulations, marketing labs and masterclasses with industry leaders. Each concept, from consumer insight to digital transformation, is examined through real business challenges. By the end of the program, you will be prepared to create compelling campaigns, lead market strategies and build brands that inspire across industries, start-ups or your own entrepreneurial venture.
FinanceMaster key financial concepts, including investment, valuation, and budgeting, to drive organisational growth. The Finance minor prepares you for careers in corporate finance, banking and investment management.
Business AnalyticsHarness data to drive smarter business decisions. Learn to analyse trends, visualise information and use quantitative tools to impact marketing, finance, and strategy with data-driven insights.
EntrepreneurshipTransform ideas into action by learning to launch ventures and drive innovation. This minor sharpens your creativity, leadership and problem-solving through real-world projects and collaboration.
EconomicsExplore the economic forces and policies shaping global businesses and markets. Learn how economic analysis informs decision-making and drives innovation through public policy.
AI & Emerging TechnologiesUnderstand how AI, machine learning and emerging technologies are reshaping industries and driving innovation, efficiency and growth.
Digital Branding & AdvertisingMaster digital marketing strategies, create compelling brand identities, and design effective campaigns to engage and grow online audiences.
Business PsychologyExplore how psychological principles influence workplace behaviour, leadership, decision-making and team dynamics to optimise performance and culture.
Semester 1
Principles of Management
Marketing Management & Consumer Behaviour
Behavioural Psychology
AI Tools & Excel for Decision Making
Entrepreneurship Fundamentals
Basics of Finance / Design Thinking for Business
ATLAS Elective
Semester 2
New-Age Business Models
Digital Marketing 101
Communication Psychology
Economics
Financial Statement Analysis / Systems Thinking for Innovation
Statistics for Business / Creative Thinking & Problem Solving
ATLAS Elective
Why Choose BBA / BBA (Hons.) at ATLAS ISME?
Future-Ready Curriculum
Learn from Industry,
Not Just Academia
Foundation Year: Build Your Base. Discover Your Edge.
Global Is Built In
Built For Outcomes
Practice > Theory
Where concepts meet execution,
in and beyond the classroom.
Live Industry
ProjectsIn marketing strategy, market research, and financial analysis
Startup Street CollaborationsRun brand campaigns or develop finance models for real ventures
Client Campaign ExecutionAcross digital, retail, and
fintech sectors
Field Research, Consumer SurveysHands-on Learning to real world research and data insights
Internships & Global ImmersionsWith agencies, corporates, and investment firms
Industry Projects & ShowcasesWhere you pitch to professionals and potential investors
Student Voices: Real Voices from the Program
- At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur3rd Year
BBA Student
- It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.Mahafrin Deboo3rd Year
BBA student - I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.Ayush BhatiaClass of 2023
BBA student - I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISMEDiya ChandaClass of 2023
BBA student
Your guide to joining ATLAS BBA
- Minimum 50% overall in Class XII
- GCSE/IGCSE Examinations of the approved British Examination Bodies, with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with +2 qualification
IB Diploma Program
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
- 3 HL, 3 SL subjects with a minimum of 24 credit points.
- Students graduating with 02 DP subjects with atleast 01 subject at HL Level and minimum 03 points in each DP subject.
- Career Related Study (CRS) with at least 03 subjects.
- IBCP Equivalence for General Strand (Design, Science, B. Sc Finance): International Baccalaureate Career Related Study (IBCP) qualification with core components requirement awarded by International Baccalaureate (IB).
Ready to Build a Business Degree
That’s Built for the Real World?
Questions? We can read your mind
A BBA in Marketing at ATLAS ISME is a 3-year undergraduate degree (4 years for Honours) designed to develop creative, strategic and data-literate marketers. The program builds strong foundations in consumer psychology, digital strategy, brand management and marketing analytics, delivered through live projects, brand simulations, marketing labs and masterclasses with industry leaders.
The website does not specify salary figures. However, graduates are prepared for high-demand roles such as Brand Manager, Digital Marketing Specialist, Marketing Strategist, Performance Marketing Coordinator and E-Commerce Strategist, all of which are in strong demand across industries and start-ups in today's digital economy.
Yes. At ATLAS ISME, the BBA in Marketing goes beyond theory; students work on live industry projects, run real brand campaigns, attend CXO-led masterclasses and gain international exposure through global immersions. The curriculum is industry-endorsed and future-focused, making it highly relevant in today's AI-powered business landscape.
The scope is broad and growing. Graduates can pursue careers as Brand Managers, Digital Marketing Specialists, Social Media Managers, Consumer Insight Analysts, Content Marketing Leads, Media Planners, E-Commerce Strategists, Market Research Analysts and Growth Hackers across corporates, start-ups, agencies and their own ventures.
The curriculum spans 6–8 semesters and includes subjects such as Marketing Management & Consumer Behaviour, Digital Marketing, SEO & SEM Strategy, Content & Social Media Marketing, Marketing Analytics, Brand Management, Advertising & PR, E-Commerce Marketing, Intercultural Marketing, Integrated Marketing Communication, Market Research and UI/UX for Digital Experience, along with business fundamentals like Organisational Behaviour, Business Law and Economics.
Yes. ATLAS ISME's BBA in Marketing is UGC-recognised and built for real-world outcomes. The program combines marketing fundamentals with emerging tools (AI, data analytics, digital platforms), taught by industry practitioners. Students are internship-ready, startup-ready and grad school-ready by graduation.
Yes. ATLAS ISME offers an MBA program that students can pursue after completing their BBA. Eligibility requires a minimum 3-year graduate degree with 50% aggregate marks. ATLAS ISME also offers Master's Progression pathways to international universities for those looking to pursue postgraduate studies abroad.
The BBA is a 3-year degree, while the BBA (Hons.) is a 4-year degree that provides deeper specialisation and research exposure (including a dissertation in the final year). Both share the same core curriculum and major-minor structure, but the Hons pathway offers an added academic edge and is generally preferred for higher studies or competitive career paths.
The future scope is very strong. ATLAS ISME's curriculum addresses the growing demand for professionals in digital branding, performance marketing, AI-driven MarTech & AdTech, influencer marketing and e-commerce strategy. As businesses continue to shift online, graduates skilled in digital marketing analytics, content strategy and emerging technologies are among the most sought-after professionals globally.
