MBA for an AI World (With Dual Specialisation)
ATLAS ISME’s MBA is not just a degree, it’s your AI-powered launchpad into leadership. A future-ready MBA that combines strong management foundations with the power of AI and analytics.
Duration
2-Year
Eligibility Criteria
50% in any bachelor's degree
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027
The MBA Designed for an AI-Powered Future Built on Innovation, Insight, and Impact
At ATLAS ISME, your MBA is designed for an AI-enabled business world, built on strong management foundations and elevated through intelligent innovation. The ATLAS ISME MBA for an AI World aligns where business is headed with where you want to go, blending core leadership principles with the power of AI, analytics, and modern digital tools.
1
Choose Your Specialisation
- Marketing + Finance
- Marketing + Entrepreneurship & Family Business
- Marketing + Business Analytics
- Marketing + Digital Marketing
- Finance + Business Analytics
- Finance + Digital Marketing & Advertising
- Finance + Entrepreneurship & Family Business
Entrepreneurship & Family Business + Business Analytics- Business Analytics + Digital Marketing & Advertising
- Entrepreneurship & Family Business + Digital Marketing
3
Review Your Curriculum
The MBA in Entrepreneurship & Family Business + Business Analytics at ATLAS ISMEis designed for innovators, successors, and leaders who want to combine entrepreneurial strategy with data-driven decision-making. Whether you aim to scale a family enterprise, launch a disruptive startup, or drive growth through analytics — this dual specialisation equips you with the tools to lead with both vision and precision.
You’ll learn to blend governance with innovation, succession with sustainability, and strategy with data insights. From family business consultancy to machine learning, design thinking to predictive analytics, growth hacking to corporate governance — every subject is taught with live cases, simulations, and real-world projects.
You’ll learn to blend governance with innovation, succession with sustainability, and strategy with data insights. From family business consultancy to machine learning, design thinking to predictive analytics, growth hacking to corporate governance — every subject is taught with live cases, simulations, and real-world projects.
Semester 3
Semester three enhances entrepreneurial leadership and business analytics skills, integrating innovation, technology adaptation, and applied machine learning for data-driven decision-making.
Organisational Behaviour and Human Resource Manager
Master the art of making big-picture decisions. Learn how to evaluate competition, allocate resources, and plan for long-term business success in volatile environments.
Cyber Security Management
Introduces cybersecurity frameworks, risk management, and digital resilience, equipping students to safeguard businesses against threats in today’s interconnected, technology-driven environment.
Economics for Decision Making
Applies economic theories to real-world business challenges, teaching students to analyze data, assess trade-offs, and make strategic decisions in dynamic markets.
Career & Leadership Development III: Emotional Intelligence & Resilience
Builds self-awareness, adaptability, and resilience through practical frameworks, enabling students to lead effectively and sustain performance in high-pressure environments.
Semester 4
Semester 4 integrates governance, ethics, analytics, and inclusive leadership, culminating in a capstone that equips students for impactful corporate decision-making roles.
Corporate Governance, Professional Ethics & Law
Explores governance structures, legal frameworks, and ethical practices, preparing students to manage compliance, transparency, and accountability in modern corporations.
Supply Chain Analytics
Teaches analytical tools and techniques to optimize supply chain efficiency, sustainability, and responsiveness, ensuring organizations remain competitive in global markets.
Corporate Strategy
Provides frameworks for formulating and implementing strategies, using real-world cases to develop critical thinking and long-term vision in business leadership.
Career & Leadership Development IV: DEI in Leadership & Capstone
Focuses on diversity, equity, inclusion, and capstone projects, encouraging students to apply leadership skills in solving complex, real-world business challenges.
Why Choose MBA at ATLAS?
Future-Ready Curriculum
An industry-aligned, future-ready curriculum blending hands-on projects with AI, analytics, and leadership tools for real-world mastery.
01
Learn from Industry,
Not Just Academia
Learn directly from CXOs, CTOs, founders, investors, and global industry leaders through hands-on courses and immersive masterclasses.
02
Foundation Year: Build Your Base. Discover Your Edge.
From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints — gaining hands-on experience through immersive courses, team collaborations, and interactive sessions, all while building core skills in problem-solving, communication, and decision-making.
03
Global Is Built In
Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04
Built For Outcomes
Internship-ready. Startup-ready. Grad school-ready. Graduate with a structured pathway and built-in industry certifications in GA4, Meta, and HubSpot.
05
Where concepts meet execution,
in and beyond the classroom.
The MBA is designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Live Industry
ProjectsIn marketing strategy, market research, and financial analysis
Startup Street CollaborationsRun brand campaigns or develop finance models for real ventures
Client Campaign ExecutionAcross digital, retail, and
fintech sectors
Field Research, Consumer SurveysHands-on Learning to real world research and data insights
Internships & Global ImmersionsWith agencies, corporates, and investment firms
Industry Projects & ShowcasesWhere you pitch to professionals and potential investors
Student Voices: Real Voices from the Program
Hear from our students
- At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur3rd Year
BBA Student
- It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.Mahafrin Deboo3rd Year
BBA student - I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.Ayush BhatiaClass of 2023
BBA student - I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISMEDiya ChandaClass of 2023
BBA student
Your guide to joining ATLAS MBA
A 4-step admission process
Know more
04
Attend the Personal Interview
Eligibility
- Graduation from a recognised university (minimum 3-year degree, 120 credits)
- Minimum 50% aggregate marks
- Final-year students can apply if they do not have live backlogs (ATKTs)
Entrance Tests Preferred:
- GMAT, CAT, NMAT, XAT, MAT, CMAT, ATMA, or state CET, with cutoffs: CAT/XAT 70 percentile, NMAT 200 marks, CET 80%.
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Ready to Build a Business Degree
That’s Built for the Real World?
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