MBA for an AI World (With Dual Specialisation)
ATLAS ISME’s MBA is not just a degree, it’s your AI-powered launchpad into leadership. A future-ready MBA that combines strong management foundations with the power of AI and analytics.
Duration
2-Year
Eligibility Criteria
50% in any bachelor's degree
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027
The MBA Designed for an AI-Powered Future Built on Innovation, Insight, and Impact
At ATLAS ISME, your MBA is designed for an AI-enabled business world, built on strong management foundations and elevated through intelligent innovation. The ATLAS ISME MBA for an AI World aligns where business is headed with where you want to go, blending core leadership principles with the power of AI, analytics, and modern digital tools.
1
Choose Your Specialisation
- Marketing + Finance
- Marketing + Entrepreneurship & Family Business
- Marketing + Business Analytics
- Marketing + Digital Marketing
- Finance + Business Analytics
- Finance + Digital Marketing & Advertising
- Finance + Entrepreneurship & Family Business
- Entrepreneurship & Family Business + Business Analytics
- Business Analytics + Digital Marketing & Advertising
Entrepreneurship & Family Business + Digital Marketing
3
Review Your Curriculum
The MBA in Entrepreneurship & Family Business + Digital Marketing & Advertising at ATLAS ISMEprepares future leaders to build, scale, and digitally transform ventures. Whether you aim to modernize a family enterprise, launch your own startup, or lead global digital campaigns — this dual specialization gives you the entrepreneurial vision and marketing agility to succeed.
You’ll learn to combine entrepreneurial leadership with digital-first strategies, integrating family business governance with brand building, and sustainable growth with performance-driven advertising. From succession planning to SEO, new-age business models to social media strategy, innovation to digital commerce — every subject is taught through applied projects and live case studies.
You’ll learn to combine entrepreneurial leadership with digital-first strategies, integrating family business governance with brand building, and sustainable growth with performance-driven advertising. From succession planning to SEO, new-age business models to social media strategy, innovation to digital commerce — every subject is taught through applied projects and live case studies.
Semester 1
Semester one builds foundational entrepreneurial skills and digital marketing expertise while enhancing communication, AI proficiency, global awareness, and career planning capabilities.
Professional Communication and Presentation Skills
Develops impactful communication and presentation techniques, enhancing clarity, confidence, and persuasion skills crucial for professional success, leadership roles, and collaborative workplace environments.
Modern Age AI Tools (Generative AI Tools)
Explores emerging generative AI technologies, enabling students to apply automation, innovation, and creativity in solving complex business problems across industries.
Global Business Environment
Provides insights into international markets, cultural diversity, economic systems, and global business trends, preparing students to make informed strategic decisions in a dynamic economy.
Career & Leadership Development I: Career Planning and Goal Setting
Focuses on self-awareness, career planning, and effective goal setting, guiding students toward professional growth, leadership readiness, and future career opportunities.
Finance – Financial Statement Analysis
Learn to interpret financial statements, assess profitability, liquidity, and solvency, and apply analytical tools for strategic decision-making, valuation, and business performance evaluation in diverse industries.
Marketing – The 21st Century Marketing
Explore modern marketing strategies, consumer behavior shifts, digital integration, and branding innovations, equipping you to craft impactful campaigns in today’s dynamic, competitive business environment.
Entrepreneurship & Family Business – Entrepreneurship and Family Business 101
Gain foundational knowledge of entrepreneurship and family business dynamics, focusing on opportunity identification, innovation, governance, succession planning, and strategies to build sustainable ventures across generations.
Business Analytics – Driving Decisions by Excel (Basics & Advanced)
Master Excel tools from basics to advanced analytics, learning data organization, visualization, forecasting, and decision modeling to transform raw data into actionable business insights.
Digital Marketing & Advertising – Introduction to Digital Marketing
Understand the fundamentals of digital marketing, including SEO, social media, content strategies, and analytics, to design campaigns that drive engagement, brand growth, and conversions.
Semester 2
Semester two develops applied entrepreneurship and digital marketing capabilities while building leadership, design thinking, CSR awareness, and professional branding for career growth.
Managing Self and People Skills
Develops leadership, interpersonal effectiveness, and team collaboration. Students engage in role-play, psychometric assessments, and experiential exercises to enhance communication and influence.
Human-Centered Design Thinking
Introduces empathy-driven problem solving. Students prototype, iterate, and test user-centric solutions for practical business and marketing challenges.
CSR, SDGs and Business Research
Explores sustainable business practices aligned with global SDGs. Students conduct research on CSR initiatives and assess ethical and societal impact.
Career & Leadership Development II: Personal Branding & Professional Networking
Focuses on personal branding, LinkedIn optimization, and networking skills. Students create professional portfolios, engage in mentorship, and build strategic connections.
Why Choose MBA at ATLAS?
Future-Ready Curriculum
An industry-aligned, future-ready curriculum blending hands-on projects with AI, analytics, and leadership tools for real-world mastery.
01
Learn from Industry,
Not Just Academia
Learn directly from CXOs, CTOs, founders, investors, and global industry leaders through hands-on courses and immersive masterclasses.
02
Foundation Year: Build Your Base. Discover Your Edge.
From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints — gaining hands-on experience through immersive courses, team collaborations, and interactive sessions, all while building core skills in problem-solving, communication, and decision-making.
03
Global Is Built In
Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04
Built For Outcomes
Internship-ready. Startup-ready. Grad school-ready. Graduate with a structured pathway and built-in industry certifications in GA4, Meta, and HubSpot.
05
Where concepts meet execution,
in and beyond the classroom.
The MBA is designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Live Industry
ProjectsIn marketing strategy, market research, and financial analysis
Startup Street CollaborationsRun brand campaigns or develop finance models for real ventures
Client Campaign ExecutionAcross digital, retail, and
fintech sectors
Field Research, Consumer SurveysHands-on Learning to real world research and data insights
Internships & Global ImmersionsWith agencies, corporates, and investment firms
Industry Projects & ShowcasesWhere you pitch to professionals and potential investors
Student Voices: Real Voices from the Program
Hear from our students
- At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur3rd Year
BBA Student
- It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.Mahafrin Deboo3rd Year
BBA student - I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.Ayush BhatiaClass of 2023
BBA student - I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISMEDiya ChandaClass of 2023
BBA student
Your guide to joining ATLAS MBA
A 4-step admission process
Know more
04
Attend the Personal Interview
Eligibility
- Graduation from a recognised university (minimum 3-year degree, 120 credits)
- Minimum 50% aggregate marks
- Final-year students can apply if they do not have live backlogs (ATKTs)
Entrance Tests Preferred:
- GMAT, CAT, NMAT, XAT, MAT, CMAT, ATMA, or state CET, with cutoffs: CAT/XAT 70 percentile, NMAT 200 marks, CET 80%.
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Ready to Build a Business Degree
That’s Built for the Real World?
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